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Matt Button Location
London, GB
Matt Button Work
Interim Customer Growth and CRM Transformation Lead @ (June 2025 - Present)
Digital Marketing Strategy Consultant | Open to Full-Time and Freelance Opportunities @ Independent / Open to Opportunities (May 2025 - December 2025)
Head of CRM @ (November 2020 - April 2025)
Head of Retention, Gumtree UK @ (September 2019 - August 2020)
Head Of Marketing, Gumtree UK @ (July 2018 - September 2019)
Head of CRM and Social, Gumtree UK @ (June 2016 - June 2018)
Head of CRM Campaigns @ (June 2014 - June 2016)
Head of CRM @ (November 2012 - March 2014)
Head of Marketing Strategy @ (March 2012 - November 2012)
Group Head of CRM @ HMV Group plc (October 2008 - February 2012)
CRM and Database Marketing Manager @ (April 2003 - September 2008)
Marketing Communications Manager @ (April 1997 - April 2003)
Marketing Communications Manager @ (April 1990 - April 1997)
Marketing Executive @
Matt Button Education
Leeds Trinity and All Saints College
Bachelor of Arts (BA) (Communication and Cultural Studies)
1983-1986
Orpington College of Further Education
English (English, Theatre Studies)
1980-1982
Eltham College 1974-1980
Matt Button Skills
Digital Marketing
Direct Marketing
CRM
Marketing Strategy
Brand Development
Strategy
Social Media Marketing
Multi-channel Marketing
Marketing Communications
Database Marketing
eCRM
SEO
Analytics
Email Marketing
Strategic Planning
Customer Retention
Retail
E-commerce
Customer Insight
Marketing
Integrated Marketing
PPC
Customer Acquisition
Management
Loyalty Programs
Copywriting
Digital Media
Relationship Marketing
Social Media
Digital Strategy
Sales
Leadership
Brand Loyalty
Online Marketing
Advertising
Public Relations
Segmentation
Budgets
Mobile Devices
Campaign Management
Market Research
Team Management
Direct Mail
Business Development
Market Planning
Mobile Marketing
Online Advertising
SEM
Budget Management
Budgeting
Customer Service
SQL
E Commerce
Multi Channel Marketing
Change Management
Public Speaking
Matt Button Summary
Matt Button, based in London, GB, is currently a Interim Customer Growth and CRM Transformation Lead at Independent Consultant. Matt Button brings experience from previous roles at Independent / Open to Opportunities, Bauer Media Group – UK and eBay. Matt Button holds a 1983 - 1986 Bachelor of Arts (BA) in Communication and Cultural Studies @ Leeds Trinity and All Saints College. With a robust skill set that includes Digital Marketing, Direct Marketing, CRM, Marketing Strategy, Brand Development and more. Matt Button has 2 emails on RocketReach.
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