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Matt Button Location
London, GB
Matt Button Work
Interim Customer Growth and CRM Transformation Lead @ (June 2025 - Present)
Digital Marketing Strategy Consultant | Open to Full-Time and Freelance Opportunities @ Independent / Open to Opportunities (May 2025 - December 2025)
Head of CRM @ (November 2020 - April 2025)
Head of Retention, Gumtree UK @ (September 2019 - August 2020)
Head Of Marketing, Gumtree UK @ (July 2018 - September 2019)
Head of CRM and Social, Gumtree UK @ (June 2016 - June 2018)
Head of CRM Campaigns @ (June 2014 - June 2016)
Head of CRM @ (November 2012 - March 2014)
Head of Marketing Strategy @ Underwired (March 2012 - November 2012)
Group Head of CRM @ HMV Group plc (October 2008 - February 2012)
CRM and Database Marketing Manager @ (April 2003 - September 2008)
Marketing Communications Manager @ (April 1997 - April 2003)
Marketing Communications Manager @ (April 1990 - April 1997)
Marketing Executive @ (January 1987 - January 1990)
Matt Button Education
Leeds Trinity University
Bachelor of Arts (BA) (Communication and Cultural Studies)
1983-1986
Orpington College of Further Education
English (Theatre Studies)
1980-1982
Eltham College 1974-1980
Matt Button Skills
Advertising
Analytics
B2B Marketing
Brand Development
Brand Loyalty
Branding & Identity
Budget Management
Budgets
Business Development
CRM
Campaign Management
Copywriting
Customer Acquisition
Customer Insight
Customer Retention
Database Marketing
Digital Marketing
Digital Media
Digital Strategy
Direct Mail
Direct Marketing
E-commerce
Email Marketing
Growth Strategies
Leadership
Loyalty Marketing
Loyalty Programs
Management
Market Research
Marketing
Marketing Automation
Marketing Communications
Marketing Strategy
Marketing Technology
Media Planning
Mobile Marketing
Multi-channel Marketing
Online Advertising
Online Marketing
PPC
Public Relations
Relationship Marketing
Retail
SEO
Sales
Segmentation
Social Media
Social Media Marketing
Strategic Planning
Strategy
Team Management
eCRM
Integrated Marketing
Mobile Devices
Market Planning
SEM
Budgeting
Customer Service
SQL
E Commerce
Multi Channel Marketing
Change Management
Public Speaking
Matt Button Summary
Matt Button, based in London, GB, is currently a Interim Customer Growth and CRM Transformation Lead at Independent Consultant. Matt Button brings experience from previous roles at Independent / Open to Opportunities, Bauer Media Group – UK and eBay. Matt Button holds a 1983 - 1986 Bachelor of Arts (BA) in Communication and Cultural Studies @ Leeds Trinity University. With a robust skill set that includes Advertising, Analytics, B2B Marketing, Brand Development, Brand Loyalty and more. Matt Button has 2 emails on RocketReach.
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