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Matt Button Location
London, GB
Matt Button Work
2025 -now Interim Customer Growth and CRM Transformation Lead @
2025 -2025 Digital Marketing Strategy Consultant | Open to Full-Time and Freelance Opportunities @ Independent / Open to Opportunities
2020 -2025 Head of CRM @
2019 -2020 Head of Retention, Gumtree UK @
2018 -2019 Head Of Marketing, Gumtree UK @
2016 -2018 Head of CRM and Social, Gumtree UK @
2014 -2016 Head of CRM Campaigns @
2012 -2014 Head of CRM @
2012 -2012 Head of Marketing Strategy @
2008 -2012 Group Head of CRM @ HMV Group plc
2003 -2008 CRM and Database Marketing Manager @
1997 -2003 Marketing Communications Manager @
1990 -1997 Marketing Communications Manager @
1987 -1990 Marketing Executive @
Matt Button Education
Leeds Trinity and All Saints College
Bachelor of Arts (BA) (Communication and Cultural Studies)
1983-1986
Orpington College of Further Education
English (Theatre Studies)
1980-1982
Eltham College 1974-1980
Matt Button Skills
Digital Marketing
Direct Marketing
CRM
Marketing Strategy
Brand Development
Strategy
Social Media Marketing
Multi-channel Marketing
Marketing Communications
Database Marketing
eCRM
SEO
Analytics
Email Marketing
Strategic Planning
Customer Retention
Retail
E-commerce
Customer Insight
Marketing
Integrated Marketing
PPC
Customer Acquisition
Management
Loyalty Programs
Copywriting
Digital Media
Relationship Marketing
Social Media
Digital Strategy
Sales
Leadership
Brand Loyalty
Online Marketing
Advertising
Public Relations
Segmentation
Budgets
Mobile Devices
Campaign Management
Market Research
Team Management
Direct Mail
Business Development
Market Planning
Mobile Marketing
Online Advertising
SEM
Budget Management
Budgeting
Customer Service
SQL
E Commerce
Multi Channel Marketing
Change Management
Public Speaking
Matt Button Summary
Matt Button, based in London, GB, is currently a Interim Customer Growth and CRM Transformation Lead at Independent Consultant. Matt Button brings experience from previous roles at Independent / Open to Opportunities, Bauer Media Group – UK and eBay. Matt Button holds a 1983 - 1986 Bachelor of Arts (BA) in Communication and Cultural Studies @ Leeds Trinity and All Saints College. With a robust skill set that includes Digital Marketing, Direct Marketing, CRM, Marketing Strategy, Brand Development and more. Matt Button has 2 emails on RocketReach.
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