Masport Limited commenced as a family owned manufacturing company in 1910 in Auckland, New Zealand. Since then the Masport brand has become a symbol for good quality, reliable outdoor equipment for generations of people worldwide. Masport introduced an iron foundry in 1911 and started manufacturing vacuum pumps and stationary engines for a range of agricultural equipment. After establishing a solid base in the farming industry, Masport started to diversify producing its first hand mowers in 1930 and New Zealand’s first petrol-powered lawnmower in 1938. Masport manufactured munitions for the army during World War 2. Post-war the company refocused on its core business, introducing further farm machinery such as ride-on tractors. With a growing reputation for engineering excellence, the company expanded off shore with an increasing range of agricultural, horticultural and lawn care products. Today Masport specialises in outdoor power equipment such as lawnmowers, shredders, cultivators and outdoor leisure products such as barbecues and patio heaters. The company continues to enjoy a growing reputation for providing quality products, exporting to over 40 countries worldwide.
| Website | http://www.masport.com |
| Revenue | $11.2 million |
| Employees | 70 (54 on RocketReach) |
| Founded | 1910 |
| Technologies |
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| Industry | Consumer Goods |
| Web Rank | 1 Million |
| Keywords | Outdoor Power Equipment, Lawn Mowers, Garden Tools, Outdoor Power Tools, Tractors, Lawn Care Equipment, Outdoor Equipment, Power Tools, Garden Equipment, Landscaping Equipment, Agricultural Equipment, Engines, Generators, Mowers, Tiller, Outdoor Living, Reliable Equipment, Quality Equipment, Home And Garden |
| Competitors | Husqvarna (China) Machinery Manufacturing Co., Ltd, Makita Australia, Billy Goat, STIHL Australia, Cub Cadet, Troy-Bilt LLC, BLACK DECKER, Toro Australia Pty Ltd, Craftsman Cabinets, Victa Lawncare Pty. Ltd. +24 more (view full list) |
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The Masport annual revenue was $11.2 million in 2026.
Philip Buchanan is the COO of Masport.
54 people are employed at Masport.