Martin Eichholz Email & Phone Number
Managing Partner US @ Basis Global
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Martin Eichholz Location
- Los Angeles, CA, US
Martin Eichholz Work
- 2023 -now Managing Partner US @
- 2021 -now Member @
- 2019 -now Member, Professional Advisory Council for the Master of Science in Applied Psychology Program @
- 2021 -2023 Corporate Senior Vice President and General Manager of Technology and Games @
- 2018 -2020 Chief Insights Officer @
- 2016 -2018 Partner, Insights and Strategy @
- 2008 -2016 Partner, Quantitative Research @
- 2007 -2008 Vice President of Research @
- 2002 -2006 Director, Research @
- 2000 -2002 Senior Research Analyst @
- 1998 -2000 Research Assistant @
Martin Eichholz Education
- Syracuse University
Ph.D. (Mass Communication)
1997-2000 - Johannes Gutenberg University Mainz
Master of Arts (M.A.) (Mass Communication/Media Studies (Publizistik))
1991-1997 - Syracuse University
M.S. (Public Relations)
1994-1995
Martin Eichholz Skills
- Segmentation
- Brand Tracking
- Pricing
- Quantitative Research
- Research
- Focus Groups
- Advertising Research
- Qualitative Research
- Consumer Insights
- Customer Insight
- Market Research
- Consumer Behaviour
- Survey Design
- Research Design
- Analytics
- Survey Research
- Positioning
- Strategy
- Analysis
- Competitive Intelligence
- Questionnaire Design
- Marketing Strategy
- Primary Research
- Ethnography
- Consumer Insight
- Online Research
- Brand Equity
- Questionnaires
- Media Research
- Secondary Research
- SPSS
- Business Insights
- Audience Measurement
- Social Media Measurement
- Insight Generation
- Statistics
- Brand Architecture
- Marketing Research
- Competitive Analysis
- Management
- Data Analysis
- Leadership
- Marketing
Martin Eichholz Summary
- Martin Eichholz, based in Los Angeles, CA, US, is currently a Managing Partner US at Basis. Martin Eichholz brings experience from previous roles at American Council on Germany, University of Southern California, MarketCast and Kelton Global. Martin Eichholz holds a 1997 - 2000 Ph.D. in Mass Communication @ Syracuse University. With a robust skill set that includes Segmentation, Brand Tracking, Pricing, Quantitative Research, Research and more. Martin Eichholz has 3 emails and 2 mobile phone numbers on RocketReach.
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Martin Eichholz
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