Markus Saffer Email & Phone Number
Global Head of Marketing Effectiveness and Senior Director @ GfK - An NIQ Company (Past)
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Markus Saffer Location
- Oberasbach, BY, DE
Markus Saffer Work
- 2022 - 2026 Global Head of Marketing Effectiveness and Senior Director @
- 2019 - 2022 Head of Marketing and Consumer Intelligence Tech and Retail and Finance and Media DACH and Senior Director @ GfK
- 2018 - 2018 Head of Brand and Communication DACH and Director @ GfK
- 2016 - 2017 Head of Brand Communication and Digital Intelligence Germany and Director @ GfK
- 2014 - 2016 Head of Tech, Media and Entertainment Germany and Senior Consultant @ GfK
- 2003 - 2013 Team Lead Tech, Media and Entertainment Germany and Senior Consultant @ GfK
- 2000 - 2002 Head of "GfK Advertising Archive" and (Senior) Consultant @ GfK
- 1997 - 1999 (Junior) Consultant; "GfK Advertising Archive" @ GfK
Markus Saffer Education
- MiniMBA 2025 - 2025
- Otto-Friedrich-Universität Bamberg
Diplom, Soziologie/Marketing (Soziologie/Marketing)
1990 - 1996 - BI Norwegian Business School
(Marketing / Int. Politics)
1993 - 1994
Markus Saffer Skills
- Brand Management
- Marketingmix
- Team Leadership
- Marketing Research
- Quantitative Research
- Market Analysis
- Marktanalyse
- Quantitative Sozialforschung
- Marketing Communications
- Brand Developement
- Consumer Behaviour
- Analytik
- Business Development
- Integriertes Marketing
- Kaufverhalten
- Markenführung
- Marketing
- Marketingkommunikation
- Marketingstrategie
- Strategisches Management
- Unternehmensführung
- Social Media Marketing
- Sales Management
- Product Management
- Marketingforschung
- Neugeschäftsentwicklung
- Markenstrategie
- Marktforschung
- Team Building
- New Business Development
- Advertising Research
- Markenwert
- Werbeforschung
- Brand Equity
- Brand Implementation
- Marketing Mix Modelling
- Veränderungsmanagement
- Kommunikation
- Management
- Unternehmensstrategie
- Strategische Planung
- Online-Marketing
- Menschenführung
- Persönlichkeitsentwicklung
- Karrieremanagement
- Strategisches Denken
- Führungskräfteentwicklung
- Crossmedia
- Market Research
- Telecommunications
- Automotive
- Customer Insight
- Leadership
- Strategy
- Sales
- Strategic Planning
- Change Managment Experience
- Not Afraid Of Digitalisation
- Hands On Mentality
Markus Saffer Summary
- Markus Saffer, based in Oberasbach, BY, DE, was previously a Global Head of Marketing Effectiveness and Senior Director at GfK - An NIQ Company. Markus Saffer brings experience from previous roles at GfK. Markus Saffer holds a 2025 - 2025 MiniMBA. With a robust skill set that includes Brand Management, Marketingmix, Team Leadership, Marketing Research, Quantitative Research and more. Markus Saffer has 1 emails on RocketReach.
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Markus Saffer
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