Momentum Media is driven to creating Australia’s most influential media and professional development business across the markets we operate in.
With a reach spanning over a million professionals, high-net-worth individuals and SME business owners, we’re connected to the rapidly changing preferences and attitudes of our communities – and we’re making a positive contribution for them to thrive.
Momentum Media’s suite of brands help shape the direction of corporate Australia through delivering market intelligence, news, insights, leadership and knowledge across key market segments – ensuring organisations and individuals are better informed.
Whether it’s defence, national security and space through to mortgages, financial advice, legal or accounting, our aim is to be peerless and to excel in all facets of our business.
This vision empowers Momentum to set the standard that other media businesses admire and seek to emulate.
And there’s a good reason why Momentum remains one of the fastest growing media businesses in Australia: we do media our way.
We’re a trailblazing business that relishes challenge, change and opportunity. We’re not shackled to any form of communication and are driven by delivering essential content and intelligence to our audiences via the channels that they choose.
This ranges from digital and mobile news and market intelligence, conferences and events, bench-marking, research and analysis through to broadcast, print, podcast, social and awards.
We move forward with purpose and the belief that every activity that we engage in will be an evolution of our proposition and of significance to our target audiences.
This is how we earn the trust and loyalty from our communities. And for over a decade it’s how we have set the standard that leads us in the integrity of what we deliver.
While the way we engage our audiences continually evolves, our philosophy remains the same: challenge everything, fear nothing and drive forward with purpose.
Allure Media is about premium, fast-paced, digestible content produced by high profile local editors. We partner with some of the world’s largest and innovative publishing partners like Gawker Media, Business Insider, Sugar Inc and Clique to bring world-leading websites to Australia.
A digital native, Allure Media is proud to be one of the country's fastest-growing top 20 publisher with an influential monthly audience of 8 million Australian UBs.
Our Gawker network includes category leading brands Gizmodo, Kotaku and Lifehacker - covering key verticals including consumer tech, gaming and modern life solutions, written by award winning local journalists.
POPSUGAR is Australia’s largest digital women’s lifestyle destination. Where content meets commerce we combine breaking celebrity news and uplifting inspirational, editorial with the hottest trends, beauty tips, expert health and fitness commentary. Intrinsic to the network is ShopStyle, the online equivalent of the world’s best mall. It influences over $1million of sales a month, with more than 1,000,000 products on show from 400 Australian, US and UK stores. Everyday ShopStyle enables online savvy, fashion hungry, stylish shoppers to find exactly what they’re looking for.
Clique are behind popular fashion brand Who What Wear, home, decor and lifetsyle site MyDomaine as well as beauty site Byrdie - leading platforms where women come to experience premium, shoppable, chic and highly curated fashion, beauty and lifestyle content.
Business Insider Australia brings the local version of the widely regarded US edition covering the world of leadership, innovation, markets, executive lifestyle, finance and the economy for established and emerging business leaders.
Allure Media sites are sold by its own sales force (based in Sydney and Melbourne) who are equipped with the creative and technical capabilities and experience to delight consumers and advertisers alike.