Allure Media Information

Allure Media is about premium, fast-paced, digestible content produced by high profile local editors. We partner with some of the world’s largest and innovative publishing partners like Gawker Media, Business Insider, Sugar Inc and Clique to bring world-leading websites to Australia. A digital native, Allure Media is proud to be one of the country's fastest-growing top 20 publisher with an influential monthly audience of 8 million Australian UBs. Our Gawker network includes category leading brands Gizmodo, Kotaku and Lifehacker - covering key verticals including consumer tech, gaming and modern life solutions, written by award winning local journalists. POPSUGAR is Australia’s largest digital women’s lifestyle destination. Where content meets commerce we combine breaking celebrity news and uplifting inspirational, editorial with the hottest trends, beauty tips, expert health and fitness commentary. Intrinsic to the network is ShopStyle, the online equivalent of the world’s best mall. It influences over $1million of sales a month, with more than 1,000,000 products on show from 400 Australian, US and UK stores. Everyday ShopStyle enables online savvy, fashion hungry, stylish shoppers to find exactly what they’re looking for. Clique are behind popular fashion brand Who What Wear, home, decor and lifetsyle site MyDomaine as well as beauty site Byrdie - leading platforms where women come to experience premium, shoppable, chic and highly curated fashion, beauty and lifestyle content. Business Insider Australia brings the local version of the widely regarded US edition covering the world of leadership, innovation, markets, executive lifestyle, finance and the economy for established and emerging business leaders. Allure Media sites are sold by its own sales force (based in Sydney and Melbourne) who are equipped with the creative and technical capabilities and experience to delight consumers and advertisers alike.