Mark Dykeman Email & Phone Number
Associate Director, Digital Analytics and Insights @ LoyaltyOne
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Mark Dykeman Location
- Victoria, BC, CA
Mark Dykeman Work
- 2020 -now Associate Director, Digital Analytics and Insights @
- 2018 -2019 Director, Enterprise Digital Analytics, Digital Banking @
- 2016 -2018 Digital Marketing Director, Personalization, User Experience and Design, Seo, Testing and Analytics @
- 2013 -2016 Senior Manager and Head, Digital Analytics @
- 2012 -2013 Lead, Site and Campaign Analytics @
- 2008 -2012 Manager, Digital Research and Head, Digital Analytics @
- 2008 -2008 Search Product Manager @
- 2007 -2008 Business Analyst and Planner @ Webfeat
- 2005 -2007 Senior Analyst @
- 2000 -2005 Associate Director @
- 1996 -2000 Web Producer @
Mark Dykeman Education
- University of Toronto
Masters (Information Science)
1996-1998 - University of Toronto
Master of Arts (Political Science)
1991-1992 - Queen's University
Bachelor of Arts (Political Science, French)
1985-1990
Mark Dykeman Skills
- Web Analytics
- Qualitative Research
- Omniture
- Online Marketing
- SEO
- Analytics
- Google Analytics
- SEM
- Online Advertising
- Digital Media
- Product Management
- Market Research
- Marketing Research
- New Media
- Digital Marketing
- Data Analysis
- Customer Insight
- Digital Strategy
- Segmentation
- Strategy
- Mobile Devices
- Competitive Analysis
- E-commerce
- Management
- Competitive Intelligence
- Social Media Measurement
- User Experience
- CRM
- Content Strategy
- Mobile Marketing
- WebTrends Analytics
- Information Architecture
- Integrated Marketing
- Web Strategy
- Leadership
- E Commerce
- Social Media
- Event Planning
- Microsoft Excel
- Strategic Planning
Mark Dykeman Summary
- Mark Dykeman, based in Victoria, BC, CA, is currently a Associate Director, Digital Analytics and Insights at Loyaltyone. Mark Dykeman brings experience from previous roles at Bmo Financial Group and Nurun. Mark Dykeman holds a 1996 - 1998 Masters in Information Science @ University of Toronto. With a robust skill set that includes Web Analytics, Qualitative Research, Omniture, Online Marketing, SEO and more. Mark Dykeman has 3 emails and 2 mobile phone numbers on RocketReach.
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