Mark Dykeman Email & Phone Number
Associate Director, Digital Analytics and Insights @ LoyaltyOne
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Mark Dykeman Location
- Victoria, BC, CA
Mark Dykeman Work
- Associate Director, Digital Analytics and Insights @ (October 2020 - Present)
- Director, Enterprise Digital Analytics, Digital Banking @ (November 2018 - August 2019)
- Digital Marketing Director, Personalization, User Experience and Design, Seo, Testing and Analytics @ (June 2016 - November 2018)
- Senior Manager and Head, Digital Analytics @ (June 2013 - June 2016)
- Lead, Site and Campaign Analytics @ (March 2012 - June 2013)
- Manager, Digital Research and Head, Digital Analytics @ (September 2008 - March 2012)
- Search Product Manager @ (April 2008 - September 2008)
- Business Analyst and Planner @ Webfeat (September 2007 - April 2008)
- Senior Analyst @ (November 2005 - September 2007)
- Associate Director @ (April 2000 - November 2005)
- Web Producer @ (January 1996 - January 2000)
Mark Dykeman Education
- University of Toronto
Masters (Information Science)
1996-1998 - University of Toronto
Master of Arts (Political Science)
1991-1992 - Queen's University
Bachelor of Arts (Political Science, French)
1985-1990
Mark Dykeman Skills
- A/B Testing
- Adobe Analytics
- Analytics
- CRM
- Competitive Analysis
- Competitive Intelligence
- Content Strategy
- Customer Insight
- Customer Relationship Management (CRM)
- DMP
- Data Analysis
- Delegation
- Digital Analytics
- Digital Marketing
- Digital Media
- Digital Strategy
- E-commerce
- Google Analytics
- Information Architecture
- Information Technology
- Integrated Marketing
- Leadership
- Management
- Market Research
- Marketing
- Marketing Research
- Microsoft PowerPoint
- Microsoft Products
- Mobile Devices
- Mobile Marketing
- New Media
- Omniture
- Online Advertising
- Online Marketing
- Product Management
- Qualitative Research
- Quantitative Analytics
- SEM
- SEO
- Search Engine Marketing (SEM)
- Segmentation
- Social Media
- Social Media Measurement
- Strategy
- Team Management
- UX
- User Experience
- User Experience Testing
- Web Analytics
- Web Strategy
- WebTrends Analytics
- E Commerce
- Event Planning
- Microsoft Excel
- Strategic Planning
Mark Dykeman Summary
- Mark Dykeman, based in Victoria, BC, CA, is currently a Associate Director, Digital Analytics and Insights at Loyaltyone. Mark Dykeman brings experience from previous roles at Bmo Financial Group and Nurun. Mark Dykeman holds a 1996 - 1998 Masters in Information Science @ University of Toronto. With a robust skill set that includes A/B Testing, Adobe Analytics, Analytics, CRM, Competitive Analysis and more. Mark Dykeman has 3 emails and 2 mobile phone numbers on RocketReach.
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