Marc Lapointe Email
Product Owner PO, CRM Transformation and Digital Client Experience @ National Bank of Canada
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Marc Lapointe Location
- Longueuil, QC, CA
Marc Lapointe Work
- Product Owner PO, CRM Transformation and Digital Client Experience @ (September 2021 - Present)
- Senior Advisor, Marketing Data and Client Contact Strategy @ (July 2012 - September 2021)
- Manager, Membership and Program Development @ (January 2002 - July 2012)
- Consultant, Analytical Solutions @ (January 2001 - January 2002)
- Personalization Specialist @ Microcell i5 (January 1999 - January 2001)
- Senior Analyst, Client Strategy @ (January 1997 - January 1999)
- Commercial Analyst @ (January 1995 - January 1997)
Marc Lapointe Education
- Université de Sherbrooke
Master's degree (Marketing)
1995-1996 - Université de Sherbrooke
MSc (Marketing)
1994-1995 - Université de Sherbrooke
Bsc Marketing
1990-1994 - Cegep de Chicoutimi
DEC (Administration)
1989-1991
Marc Lapointe Skills
- Analytics
- Analytique
- Brand Loyalty
- Business Analysis
- Business Intelligence
- CRM
- Campaign Management
- Customer Insight
- Customer Relationship Management (CRM)
- Data Mining
- Database Marketing
- Digital Marketing
- Direct Marketing
- Integrated Marketing
- Loyalty Marketing
- Loyalty Programs
- Management
- Market Analysis
- Marketing
- Marketing Research
- Marketing Strategy
- Ownership
- Predictive Modeling
- Relationship Marketing
- SAS
- Segmentation
- Strategy
- Web Analytics
- Customer Relationship Management Crm
- Customer Relationship Management
Marc Lapointe Summary
- Marc Lapointe, based in Longueuil, QC, CA, is currently a Product Owner PO, CRM Transformation and Digital Client Experience at Banque Nationale du Canada. Marc Lapointe brings experience from previous roles at Banque Nationale du Canada, Aeroplan, SAS Institute and Microcell i5. Marc Lapointe holds a 1995 - 1996 Master's degree in Marketing @ Université de Sherbrooke. With a robust skill set that includes Analytics, Analytique, Brand Loyalty, Business Analysis, Business Intelligence and more. Marc Lapointe has 2 emails on RocketReach.
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