Marc Lapointe Email
Product Owner PO, CRM Transformation and Digital Client Experience @ National Bank of Canada
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Marc Lapointe Location
- Longueuil, QC, CA
Marc Lapointe Work
- 2021 -now Product Owner PO, CRM Transformation and Digital Client Experience @
- 2012 -2021 Senior Advisor, Marketing Data and Client Contact Strategy @
- 2002 -2012 Manager, Membership and Program Development @
- 2001 -2002 Consultant, Analytical Solutions @
- 1999 -2001 Personalization Specialist @ Microcell i5
- 1997 -1999 Senior Analyst, Client Strategy @
- 1995 -1997 Commercial Analyst @
Marc Lapointe Education
- Université de Sherbrooke
Master's degree (Marketing)
1995-1996 - Université de Sherbrooke
MSc (Marketing)
1994-1995 - Université de Sherbrooke
Bsc Marketing
1990-1994 - Cegep de Chicoutimi
DEC (Administration)
1989-1991
Marc Lapointe Skills
- Database Marketing
- Segmentation
- Loyalty Programs
- Loyalty Marketing
- Direct Marketing
- Analytics
- Campaign Management
- Predictive Modeling
- Customer Insight
- Marketing Research
- Business Intelligence
- Integrated Marketing
- Marketing Strategy
- CRM
- Management
- Digital Marketing
- Strategy
- Web Analytics
- Relationship Marketing
- Brand Loyalty
- Analytique
- Marketing
- Market Analysis
- Business Analysis
- Data Mining
- SAS
- Customer Relationship Management (CRM)
- Customer Relationship Management Crm
- Customer Relationship Management
Marc Lapointe Summary
- Marc Lapointe, based in Longueuil, QC, CA, is currently a Product Owner PO, CRM Transformation and Digital Client Experience at Banque Nationale du Canada. Marc Lapointe brings experience from previous roles at Banque Nationale du Canada, Aeroplan, SAS Institute and Microcell i5. Marc Lapointe holds a 1995 - 1996 Master's degree in Marketing @ Université de Sherbrooke. With a robust skill set that includes Database Marketing, Segmentation, Loyalty Programs, Loyalty Marketing, Direct Marketing and more. Marc Lapointe has 2 emails on RocketReach.
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