Manasatva Competitors

In 1958, well before American companies were sourcing from India, John Bissell left his position as a buyer for Macy’s New York to work as a consultant for the Ford Foundation in order to develop India’s export potential in its emerging textile industry. What Bissell discovered was a village-based industry with a profusion of skills hidden from the world. Determined to showcase Indian handloom textiles while providing equitable employment to traditional artisans, Bissell established Fabindia in 1960 in order to fuse the best aspects of East/West collaboration. Fifteen years later the first Fabindia retail store was opened in Greater Kailash, New Delhi with a range of upholstery fabrics, durries and home linens. By the early eighties, we started producing garments made from hand woven and hand block printed fabrics. Over the years the focus of Fabindia's marketing shifted from exports to the local Indian retail market. What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. Extending this partnership to the farmers in rural areas, Fabindia launched its organic food products range in 2004. Fabindia Sana, the company’s authentic bodycare products range is also being launched at all Fabindia outlets. Fabindia sources its products from over 15000 craft persons and artisans across India. We support the craft traditions of India by providing a market and thereby encourage and sustain rural employment. Today we have retail outlets in all major cities of India - 217 last count - in addition to 11 international stores .

At the heart of ORGANIC INDIA is our commitment to be a living embodiment of love and consciousness in action. We work with thousands of small family farmers in India to cultivate tens of thousands of acres of sustainable organic farmland. All ORGANIC INDIA products support health and True Wellness and are made with loving care. Each product is one link in a chain of connectedness between Mother Nature, our farmers and you. By choosing ORGANIC INDIA you are completing this chain, actively participating in our mission to create a sustainable environment of True Wellness, providing training and a life of dignity to our farmers, and bringing health, happiness and True Wellness to you. All of our farmers and tribal wildcrafters are educated in organic and biodynamic agricultural practices. We pay all the fees associated with acquiring the necessary organic certifications for them, and then we purchase the harvested crops and herbs at a premium market price. The farmers also rotate between growing crops on their land for ORGANIC INDIA with food crops for themselves. This means farming families are supported by a sustainable income, while at the same time improving and preserving their own health and natural environment. ORGANIC INDIA is committed to being a trustworthy and innovative global leader by providing genuine True Wellness products. Our advanced processing methods and dehydration technologies ensure that our herbs retain their maximum level of potency for the highest quality, most effective, pure and natural True Wellness products available in the market today. Our success serves as living proof that shared abundance can be created with an uncompromising commitment to environmental and social responsibility. In living this vision, we are inspired to introduce a new standard for new paradigm companies: ORGANIC INDIA is proud to announce its partnership with FabIndia, India's largest private retail platform for craft-based products.

We are India's pioneer brand in organic food. Since 2004 our journey has been all about pure food, a happy farmer, a well-sustained earth and a healthy lifestyle for families. With the focus on creating means of sustainability for the farmers, we set about addressing two key areas- farmers and the products. For the farmers our efforts addressed issues of creating communities, a band of farmers committed to the cause of organic farming, ensuring continuing means of livelihood and building mutually beneficial relationships for them. On the products front, our goal was to create a product mix, which offered food items across all meal hours. We have over 200 products ranging from staples, processed foods, fruit juices, ready-to-cook sub range and several new products on the anvil. Today we work with over 30,000 farmers over an area of 1,20,000 acres across 15 States of India. We have build our presence across India and abroad in 1500+ outlets and our very own stores.