Paintcollar Information

Paintcollar is India's finest marketplace for designer merchandise and lifestyle products created by the world's best independent artists and designers. Paintcollar's goal is to become the world's leading lifestyle brand completely powered by independent creators. While consumption patterns of art and design have dramatically shifted, the way in which independent artists can take their work to the market is still stuck in the middle ages (read as galleries and exhibitions). Today's online shoppers want to buy trendy yet affordable products which they can use in their lives everyday. Our research data showed that aesthetics and design play a massive role in purchase decisions. Paintcollar bridges the disconnect between what shoppers want to buy and how artists sell their work through a wide variety of products covered with splendid designs. By "Connecting Art With Lifestyle", Paintcollar enables millions of creative individuals across the globe to unleash their true potential by taking their work to the market in forms that today's online shopper is readily purchasing. With our proprietary Creation Engine technology, a single artwork can be made ready for sale on over 100 unique SKUs in a matter of seconds. Our artists upload the work themselves and even set their own profit margins. One of Paintcollar's core tenets is giving our artists complete creative and financial freedom. This enables them to focus on their work while we handle all technology, product fulfillment and payments. At its heart Paintcollar is an internet technology company. We develop solutions and fulfillment models to enable creative entities, whether brands or individuals, to reach their audiences and monetize their work. Our Just In Time fulfillment ethos makes us asset light and puts us on a firm path towards profitability.