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For fashion-forward women who see every layer of clothing as a form of expression, Maidenform is the go-to intimates brand offering a powerful portfolio of modern styles, backed by an unparalleled history of innovation. Maidenform is committed to empowering women to show the world who they really are – one cute bra, underwear, shapewear at a time. Maidenform is owned by HanesBrands. For more information, visit www.maidenform.com.

Maidenform Questions

The Maidenform annual revenue was $34.5 million in 2026.

Gardner is the VP and General Manager Donna Karan Intimates of Maidenform.

170 people are employed at Maidenform.

Maidenform is based in Winston-Salem, North Carolina.

The NAICS codes for Maidenform are [31, 42, 424, 4243, 42433, 31524, 315, 3152, 315240].

The SIC codes for Maidenform are [23, 233].

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