Magic Building Block Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through spaces and places for kids to live, learn, play and explore. Our collection of dollhouses, play kitchens, trains, swing sets and indoor and outdoor furniture consistently win awards and accolades from industry leaders. Thoughtfully designed to fit all families, homes and backyards, our items value classic imaginative play with nods toward technology to embrace a well-rounded, modern-day kid’s needs and wishes. We are design-inspired, consumer-led and kid-proven to be a top toy manufacturer in the industry now and for decades to follow. Wanna Play? It’s how kids often introduce themselves. No names, No handshakes. Just a straightforward question that means, “do you want to be friends and have some fun?” At KidKraft, we’re built around play. What makes us play experts, you ask? Well, aside from never truly growing up (why would you want to?), we juggle these five bubbles that keep our play floating to a higher standard. P – Power of the team – We bond over common goals and uncommon ideas. Embracing diversity of thought and background is a core ingredient to our process. L – Lil’ Something Special – Our products are smile-starters. We cartwheel toward delivering joy, wonder and fun through spectacular features and extra attention to the small things. A – Adventure into Everything – Innovation isn’t easy, but in order to leapfrog over the competition, we have to get our hands dirty. After all, making messes is part of the fun! Y – Young at Heart – Here, we’re kids for life! Brain breaks consist of kickboxing, yoga and chef-made lunches. We bond over field trips, themed happy hours and playing it forward by volunteering our time. ! – Leave ‘em Speechless! – Everything we do leaves us amazed, and we want our little customers to feel the same.