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Mission Statement: The heart of the Magic Beans experience is customer service. Getting to know our customers and understanding their needs ensures that we can dole out the shopping advice that they need, ensure that they purchase items they’ll love, and make them happy that they shopped with us. We maintain a handpicked selection of top-quality products, providing customers with only the best items for babies and kids. And we provide a variety of services and events, from registry concierge to the Drool Baby Expo. Ultimately, our mission is to go above and beyond and provide our customers and our community with service that they can depend on. The community within our business is also key: happy employees lead to happy customers. We function as a team, with a fun, engaging, and respectful work environment where our friendly, honest, and hardworking employees can grow and succeed. We offer flexible schedules, great benefits, and promotions from within – all part of the formula for a working family that helps other families. Headquartered near Boston, Magic Beans operates retail store locations in Brookline, Wellesley, Cambridge, the Prudential Center Boston, Fairfield Connecticut, and also has an award-winning website, mbeans.com.

Magic Beans Questions

The Magic Beans annual revenue was $11.5 million in 2026.

Shary Browne is the Director of Human Resources and Adminstration of Magic Beans.

18 people are employed at Magic Beans.

Magic Beans is based in Hyde Park, Massachusetts.

The NAICS codes for Magic Beans are [45, 448, 458, 44, 4481].

The SIC codes for Magic Beans are [564, 56].

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