WMGN is a radio station licensed to Madison, Wisconsin and serving Madison and south central Wisconsin. The station has been known on air as "Magic 98" and had its adult contemporary format since 1983. Prior to that, it had been automated Adult Contemporary music as "98 FM", with the call letters WISM-FM. "Magic 98" uses a listener-friendly approach in its music and personalities, and is one of the top stations in the Madison radio market. The station provides a clear signal south to South Beloit and north to Adams.
| Website | http://www.magic98.com |
| Revenue | $5 million |
| Employees | View employees |
| Address | 730 Rayovac Dr, Madison, Wisconsin 53711, US |
| Phone | +1 608-321-0098 |
| Industry | Media & Internet General, Media & Internet |
| Competitors | WISC-TV, 98-5KYGO/Denver, Wjjo Fm, Lite Fm, 97.1 WASH FM, K 104.7-Beasley Media Group Inc, Q106, Indie 103.1, Froggy 97, 103.7 Kiss-Fm +5 more (view full list) |
| SIC | SIC Code 48 Companies, SIC Code 483 Companies |
| NAICS | NAICS Code 5151 Companies, NAICS Code 515112 Companies, NAICS Code 51511 Companies, NAICS Code 51 Companies, NAICS Code 515 Companies, NAICS Code 516 Companies |
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Magic 98 Questions
The Magic 98 annual revenue was $5 million in 2026.
Magic 98 is based in Madison, Wisconsin.
The NAICS codes for Magic 98 are [5151, 515112, 51511, 51, 515, 516].
The SIC codes for Magic 98 are [48, 483].
