Madden Communications Information

MANAGEMENT, PRODUCTION & LOGISTICS EXPERTS making complex promotional marketing and merchandising simple. For nearly 60 years, we’ve honed a methodology that provides an innovative perspective into the promotional marketing and merchandising supply chain – synchronizing POP activity, integrating all elements of the supply chain and optimizing retail execution for our clients. We design solutions for promotionally driven companies across multiple industries with a focus in retail and consumer packaged goods. Our clients are companies with an extensive brand portfolio. With each brand having tens to hundreds of items per promotional cycle, numerous stakeholders and frequent changes, developing and executing retail promotions can be challenging. Include an ever-changing marketing landscape, increased workload and fewer resources to get the job done, it’s easy to feel overwhelmed. We provide expertise so our clients can stay focused on strategy, growth and winning.