MAD (the Danish word for “food”) is a nonprofit organization that empowers the global hospitality community with the tools, inspiration, and knowledge to make a difference in their restaurants and the world. MAD was founded in Copenhagen, Denmark, in 2011 by René Redzepi, chef and owner of restaurant noma. Its programs include a Symposium; MAD Mondays, a series of public talks in major cities around the globe; media shared through books, publications, and online videos; and VILD MAD, free resources to explore nature through foraging. In 2019, MAD launched its most ambitious project yet: MAD Academy, an educational program supporting the food and hospitality industry with tools and knowledge for change makers.
| Website | https://www.madfeed.co/ |
| Revenue | $6 million |
| Employees | 27 (7 on RocketReach) |
| Founded | 2011 |
| Phone | +45 32 96 32 93 |
| Technologies |
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| Industry | Non-profit Organizations, Charitable Organizations & Foundations, Non Profit, Organizations |
| Keywords | Global Hospitality, Sustainable Food, Restaurant Sustainability, Food Waste Reduction, Culinary Innovation, Restaurant Resources, Responsible Food Sourcing, Restaurant Improvement, Food Sustainability Initiatives, Culinary Education, Food Ethics, Hospitality Innovation, Chefs Network, Food Service, Culinary Inspiration, Community Engagement, Gastronomy |
| Competitors | Bon Appetit, Allrecipes.com, Food52, The Athletic, Serious Eats, Yummly, Epicurious, BBC Good Food, Cook's Illustrated, Taste of Home Cooking +38 more (view full list) |
| SIC | SIC Code 86 Companies, SIC Code 83 Companies |
| NAICS | NAICS Code 81 Companies, NAICS Code 813 Companies |
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MAD Questions
The MAD annual revenue was $6 million in 2026.
Mikkel-Lau Mikkelsen is the Director of Program Development of MAD.
7 people are employed at MAD.
The NAICS codes for MAD are [81, 813].
The SIC codes for MAD are [86, 83].
Top MAD Employees
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31
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Mikkel-Lau Mikkelsen
Director of Program Development at MAD
Copenhagen, DK2 -
Lesley Price
Brand Director at MAD
Copenhagen, DK11 -
Roberta Garavano
Program Project Manager at MAD
Copenhagen, DK11 -
Carol Wersbe
Special Projects Manager at MAD
Copenhagen, DK1
