Mackerel Media Technology Stack

Campaign Manager is flexible, resilient, and secure, Upaknees Campaign Manager is a low cost and feature-rich online communications platform, boasting one of the best deliverability rates in the industry. Their intuitive and comprehensive platform allows client to create and send professionally designed email campaigns, segment contact lists, test campaigns, track customer.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

Google Meet is a video-communication service developed by Google.

Enterprise-friendly version of Google Hangouts .

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Lightbox is a script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Hootsuite Insights offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization.

Matomo is a free and open source web analytics application that runs on a PHP/MySQL webserver.

WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of keywords. WordStream turns your private keyword data into profit-driving PPC campaigns.

WordStream SEO for Firefox Plugin is a content creation tool for writers that connects user keyword research to users SEO copywriting efforts.

LoadStorm is a cloud-based load testing solution for web and mobile applications.

Wordfence WordPress security plugin provides WordPress security, protecting your website from hacks and malware.

Wordstream manages Adwords, Bing, and Facebook in one easy-to-use platform, helping advertisers optimize their spend in just 20 minutes a week.