Mac & Mabel Competitors

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com. Website: www.honest.com Careers: honest.com/careers Facebook: facebook.com/TheHonestCompany Instagram: @honest & @honest_beauty

Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and defining what trust looks like in the $235B kids and baby market—helping families feel confident, connected, and cared for at every step. You can find a list of open positions at www.babylist.com/jobs.

Founded in 2011, KiwiCo delivers seriously fun science, art, and engineering crates that are designed by our expert team and tested by kids. With over 50 million crates delivered worldwide, we inspire kids to think bigger and explore the world around them.