Maad Information

Maad is building the AI-powered distribution and market execution platform for FMCG brands in Africa. We help brands grow by combining market intelligence, field activation, and omnichannel distribution across informal retail, wholesale, and modern trade. Our platform connects brands to a network of nearly 20,000 retailers in Senegal, while our technology captures real-time market data and orchestrates sales execution at scale — from product launches to retail penetration. By integrating data, software, logistics, and retail execution, Maad is building the modern infrastructure that enables brands to understand, navigate, and scale across Africa’s fragmented retail markets.