Maad is building the AI-powered distribution and market execution platform for FMCG brands in Africa. We help brands grow by combining market intelligence, field activation, and omnichannel distribution across informal retail, wholesale, and modern trade. Our platform connects brands to a network of nearly 20,000 retailers in Senegal, while our technology captures real-time market data and orchestrates sales execution at scale — from product launches to retail penetration. By integrating data, software, logistics, and retail execution, Maad is building the modern infrastructure that enables brands to understand, navigate, and scale across Africa’s fragmented retail markets.
| Website | http://maad.io/ |
| Employees | 104 (64 on RocketReach) |
| Founded | 2020 |
| Technologies | |
| Industry | Internet Marketplace Platforms |
| Keywords | African E-Commerce, Digital Retail, Online Grocery, Food And Beverage E-Commerce, Small Business Support, Retail Technology, E-Commerce Platform, Digital Distribution, Daily Essentials Delivery, Mobile Commerce, African Retail, B2b Marketplace, Supply Chain Solutions, Digital Payments, Francophone Africa |
| Competitors | Adobe, Canva, Figma Weave, InVision, Sketch, Balsamiq, Serif (Europe) Ltd, Axure Software Solutions, Marvel, proect_3 +44 more (view full list) |
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Sidy Niang is the Co-Founder of Maad.
64 people are employed at Maad.
Top Maad Employees
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Sidy Niang
Co-Founder at Maad
United States11 -
Otto Leinsdorf
Head of Product at Maad
New York, NY, US11 -
Jessica Long
Cofounder, CTO at Maad
Dakar Region, Senegal23 -
Maimouna Dagois
Growth and Strategy Director at Maad
Dakar, Dakar Region, SN1 -
Orphéric Azainon
Data Analyst at Maad
Dakar Region, Senegal1 -
Codé Seck
Warehouse Manager at Maad
Dakar, Dakar Region, SN1 -
Ousmane Sarr
Fleet Manager at Maad
Dakar Region, Senegal1 -
Mohamet Ka
Senior area Manager | Sales Supervisor at Maad
Dakar Region, Senegal1
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