Serif (Europe) Ltd Information

Affinity stemmed from a vision to empower designers to produce high quality content in an effective and affordable way. In 10 years, the Affinity suite of creative products for photo editing, graphic design and page layout has become beloved and renowned for delivering powerful experiences for professional designers. This includes offering extremely fast and highly responsive tools which deliver on all the photo and vector editing tasks required by professionals. Today, more than 3 million users around the world trust Affinity Photo, Designer and Publisher to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines and much more. Designed for the latest hardware and packed with features to simplify real-life professional workflows, Affinity’s all-inclusive photo editing, graphic design and desktop publishing products serve as a powerful, cost effective and subscription-free solution for photographers and designers requiring versatility and precision. Their core products — Affinity Designer, Affinity Photo and Affinity Publisher — have been lauded for their lightning-fast performance and seamless cross-platform compatibility across macOS, Windows and iPadOS. To date, Affinity has won a number of industry awards, including an Apple Design Award, Apple App of the Year for Mac and iPad and the Microsoft Application Developer of the Year. In March 2024, Serif Europe Ltd, developer of Affinity creative software, was acquired by Canva, the world’s only all-in-one visual communication platform. Canva will continue to invest in the Affinity suite to ensure it not only meets the needs of professional designers, but also enhances their experiences and empowers them to do their best work. Together, Canva and Affinity will be a powerhouse combination built to supercharge the goals of every type of designer.