M2U NYC Information

M2U = [ M(AKEUP) +2 +(YO)U ] Six years ago, Amy Granger looked at the beauty aisle and saw a disconnect. After spending nearly a decade building global beauty brands at L'Oréal and Estée Lauder, she noticed that consumers were becoming increasingly conscious of their skin health and paying closer attention to the ingredients in their beauty products. Makeup was no longer just about color and coverage—consumers wanted products that could support the long-term health of their skin and lashes as well. The brands leading this shift were introducing skincare-infused cosmetics packed with nourishing ingredients and innovative formulas. But these products were almost exclusively found at prestige price points, making them inaccessible to many consumers. Meanwhile, affordable makeup often required compromises in ingredients, performance, or both. Amy believed there was room for something different: high-performance, skincare-infused makeup that delivered premium results without the premium price tag. That vision became M2U NYC. Launched in 2020, M2U NYC combines Asian beauty-inspired innovation with New York City creativity to deliver vegan, cruelty-free makeup that performs like prestige brands at accessible prices. From award-winning tubing mascara infused with ingredients that support lash health to cream blushes, eye crayons, and luminizers designed for effortless everyday use, every product is created to help consumers look good today while supporting healthier skin over time. Today, M2U NYC products are available in hundreds of retail locations across the United States, have sold more than 3 million products, and have earned industry recognition from organizations including TotalBeauty and the Wellness & Longevity Awards. But the mission remains the same as it was on day one: making premium, skincare-infused beauty accessible to every skin tone, every generation, and every budget.