LYFEN Information

As China market food industry leading brand and channel operators, has been focused on providing consumers with delicious, healthy snack food and convenient, one-stop shopping experience, as of December 31, 2018, the country has nearly 2700 stores, more than 27 million members, through offline chain stores, online mall channels and mobile APP, through all channels integrated network, satisfy the consumers demand at any time, anywhere to buy at ease, delicious snacks. As a pioneer and practitioner of the leisure food industry, we are committed to building the core value chain of "product quality -- conscience value chain and enterprise management -- benign value chain", and constantly promoting the professional division of labor and healthy and healthy development of the leisure food industry. The company's core brands "lai yi pin", "yami" and "yi zai" enjoy high popularity and reputation among consumers. On October 12, 2016, it took the lead in listing on the Shanghai stock exchange. Looking forward to the future, we will continue to "brand in China, the world manufacturing, global sharing" as the development strategy, continue to grasp the trend of consumption upgrade, adhere to the "based on customer", focusing on the customer experience, with the aid of new technology, new tools such as Internet, big data improve member, commodity and channels of digital level and intelligent level, continue to implement offline chain stores online mobile Internet + full channel coordination, strengthen brand, channel, category and services, such as the core competitiveness, promote with harmony, realize the endogenous type and denotative compound growth, let love shines gourmet heart, family is more happiness.