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Lulu is a global publishing technology company for businesses built on books. We provide the infrastructure that helps creators, brands, and publishers sell books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment. Our platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey. Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle: • Create and upload with powerful, flexible tools • Automate secure publishing workflows through API integrations • Produce premium, on-demand books with intelligent global routing • Deliver direct to customers in 200+ countries and territories • Access to data and analytics for forecasting and sales visibility As a certified B Corp, we are committed to sustainable practices, ethical business standards, and community empowerment. We don’t just print books. We power the infrastructure behind modern publishing.

Website http://www.lulu.com
Revenue $38 million
Funding $1 million
Employees 538 (239 on RocketReach)
Founded 2002
Phone +1 919-459-5858
Technologies
Industry Publishing, Book and Periodical Publishing, E-Commerce, Book Publishing, Media & Internet, Commerce and Shopping, Publishing Services, Printing, Ebook Publishing, Content and Publishing, Global Distribution, Media and Entertainment, Photo Calendars, Engineering, Photo Books, Technology, Self Publishing, Editing Services, Cover Design
Web Rank 25646
Web Visits 2 Million
Keywords Publishing Platform, Self Publishing, Author Platform, Book Publishing, Print On Demand, Content Creation, Online Publishing, Publishing Services, Author Services, Distribution Services, Independent Publishing, Print Books, Small Press Publishing, Digital Publishing, Custom Publishing, Ebook Publishing, Book Distribution, Book Printing, Publishing Tools
Competitors Amazon, CreateSpace, AuthorHouse, Xlibris, Blurb, Outskirts Press, Inc., iUniverse, Riding Currents of Change, Draft2Digital, selfpublishing.com +23 more (view full list)
SIC SIC Code 27 Companies, SIC Code 274 Companies
NAICS NAICS Code 513 Companies, NAICS Code 51 Companies, NAICS Code 541 Companies, NAICS Code 54161 Companies, NAICS Code 54 Companies, NAICS Code 5416 Companies, NAICS Code 541612 Companies

Lulu Press, Inc. Questions

The Lulu Press, Inc. annual revenue was $38 million in 2026.

Craig Petersen is the CEO of Lulu Press, Inc..

239 people are employed at Lulu Press, Inc..

The NAICS codes for Lulu Press, Inc. are [513, 51, 541, 54161, 54, 5416, 541612].

The SIC codes for Lulu Press, Inc. are [27, 274].

Top Lulu Press, Inc. Employees

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