2022 -
now WW Head of Personal Systems Commercial Marketing @
2019 -
now Vice President Head of Marketing Central Europe @
2016 -
2019 Vice President Head of EMEA Print Marketing @
2017 -
now Member @
2015 -
2016 Global Marketing Director, Personal Systems Services @
2011 -
2013 Global Business Director Print Production Solutions @
2007 -
2011 Marketing Director Laserjet EMEA @
2010 -
2010 Mid Market Telesales Director, EMEA @
2001 -
2007 Manager Marketing Communications @
1999 -
2001 Price and Contract Negotiator Procurement @
1998 -
1999 Account Manager @
1995 -
1997 Sales and Trade Marketing @
Luis Casado Education
Universidad Complutense de Madrid
(Economics)
1989
-
1994
Luis Casado Skills
B2B Marketing
Demand Generation
Go-to-market Strategy
Strategy
Direct Marketing
Online Advertising
Enterprise Software
Multi-channel Marketing
Account Management
Product Marketing
Marketing
Segmentation
Channel
Management
Sales Operations
Change Management
Product Management
B2B
Marketing Strategy
Marketing Communications
Channel Partners
International Sales
Leadership
Sales
B2B Marketing Strategy
Marketing Management
Planning
Spanish
Go to Market Strategy
EMEA
Multi Channel Marketing
Luis Casado Summary
Luis Casado, based in Palo Alto, CA, US, is currently a VP Marketing WW Commercial Systems at HP. Luis Casado brings experience from previous roles at HP, Hp and The Cmo Club. Luis Casado holds a 1989 - 1994 Universidad Complutense de Madrid. With a robust skill set that includes B2B Marketing, Demand Generation, Go-to-market Strategy, Strategy, Direct Marketing and more. Luis Casado has 3 emails and 2 mobile phone numbers on RocketReach.
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