Head of Marketing, Americas @ (January 2021 - January 2024)
Founding Member, Marketing and BD Lead, Prodig.io @ (January 2018 - January 2020)
Manager, Marketing and Client Lead @ (January 2017 - January 2018)
Hotel Partnerships @ (June 2014 - October 2014)
Director, Sales and Marketing, B2B @ (January 2012 - December 2013)
Sales Manager @ (December 2010 - December 2011)
Manager, Sales and Marketing @ (October 2008 - November 2010)
Luis Alejandro Education
George Brown Polytechnic
Advanced Diploma (Marketing)
Luis Alejandro Skills
Customer Acquisition
Lead Generation
Software as a Service (SaaS)
Business-to-Business (B2B)
Demand Generation
Product Marketing
Marketing Strategy
Business Development
Sales
Revenue Analysis
Marketing Communications
Sales & Marketing
Marketing Management
Digital Marketing
Social Media Marketing
Advertising
Social Media
Customer Relationship Management (CRM)
Marketing
Online Marketing
B2B Software
B2C Marketing
Brand Development
Brand Marketing
Budget Management
Budgeting
Budgeting & Forecasting
Business Analysis
Business Launch
Channel Partners
Client Onboarding
Commercialization
Contract Negotiation
Corporate Events
Cost Control
Customer Research
Customer Service
Data Analysis
Department Budgeting
Digital Media
Direct Marketing
Distribution Strategies
Email Marketing
Enterprise Software
Event Planning
Events
Field Marketing
Go-to-Market Strategy
Google Analytics
Integrated Marketing
Integrated Marketing Communications Planning
KPI Implementation
KPI Reporting
Key Account Development
Key Account Relationship Building
Launching New Brands
Leadership
Management
Market Planning
Market Research
Market Research Project Management
Market Segmentation
Marketing Communications Planning
Mid-Market
New Product Rollout
New Venture Launch
Offline Marketing
Online Advertising
Partnerships
Performance Management
Planning Budgeting & Forecasting
Product Launch
Project Management
Public Relations
Rebranding
Relationship Marketing
Revenue & Profit Growth
Revenue Forecasting
SMB
Sales Management
Sales Pipeline Development
Sales Planning
Salesforce.com
Search Engine Marketing (SEM)
Services Marketing
Software Implementation
Spanish
Stakeholder Management
Strategic Alliances
Strategic Partnerships
Strategic Planning
Strategy Execution
Strategy Implementation
Supplier Negotiation
Supplier Relationship Management
Team Leadership
Technology Commercialization
Technology Integration
Luis Alejandro Summary
Luis Alejandro, based in Toronto, ON, CA, is currently a Senior Manager, Field Marketing, Americas at Dayforce. Luis Alejandro brings experience from previous roles at Self Employed, YouGov, Stealth Startup and M & H. Luis Alejandro holds a Advanced Diploma in Marketing @ George Brown Polytechnic. With a robust skill set that includes Customer Acquisition, Lead Generation, Software as a Service (SaaS), Business-to-Business (B2B), Demand Generation and more. Luis Alejandro has 1 emails and 2 mobile phone numbers on RocketReach.
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