Lug® is a lifestyle brand designing bags, luggage, accessories, and apparel with intent — certified Sensory Inclusive® by KultureCity. Founded in 2005 by Ami and Jason Richter, Lug started with a simple idea: create smart, stylish travel accessories in brilliant color. What began as luggage belts and tags has grown into a full lifestyle brand trusted by partners like QVC, Disney, Universal, Amazon, and AAFES. Lug is proud to be certified Sensory Inclusive® by KultureCity — designing products that consider sensory sensitivities and invisible disabilities including autism, PTSD, dementia, and more. This certification guides our design intent and product development. Through LugLive, our live social selling platform, we connect directly with our community — hosting daily shows, launching new products in real time, and building relationships one bag at a time. With a focus on functionality, inclusivity, and fun, the Lug team takes pride in generating fresh ideas for those on the go. luglife.com
| Website | https://www.luglife.com |
| Revenue | $11.8 million |
| Funding | $350000 |
| Employees | 191 (38 on RocketReach) |
| Founded | 2005 |
| Address | 8546 Palm Pkwy 305, Orlando, Florida 32836, US |
| Phone | +1 212-982-1284 |
| Industry | Retail, Manufacturing General, Manufacturing |
| Web Rank | 537714 |
| Web Visits | 54530 |
| Keywords | Bags, Luggage, Travel Bags, Durable Bags, Functional Bags, Nylon Bags, Tote Bags, Stylish Bags, Accessories, Weekender Bags, Shoulder Bags, Bags For Women, Lightweight Bags, Laptop Bags, Carry On Bags, Travel Accessories, Bags For Men, Travel Totes, Waterproof Bags |
| Competitors | REI, Bose Corporation, Patagonia, The North Face, a VF Company, Samsonite, THULE Store Latam, Osprey Packs, Inc., Travelpro Products, Inc., Eagle Creek, eBags +41 more (view full list) |
| SIC | SIC Code 3949 Companies, SIC Code 394 Companies, SIC Code 39 Companies |
| NAICS | NAICS Code 33 Companies, NAICS Code 45 Companies, NAICS Code 339 Companies |
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Lug Questions
The Lug annual revenue was $11.8 million in 2026.
Jason Richter is the Founder and CEO of Lug.
38 people are employed at Lug.
Lug is based in Orlando, Florida.
The NAICS codes for Lug are [33, 45, 339].
The SIC codes for Lug are [3949, 394, 39].
Top Lug Employees
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Jason Richter
Founder and CEO at Lug
Orlando, FL, US25+ -
Emily Gentile
Director of Merchandising and Live Selling at Lug
Philadelphia, PA, US34 -
Fiona Soplet
Director Of Operations at Lug
Toronto, ON, CA12 -
Laura Bauernschmidt
Director of Merchandising and Brand Partnerships at Lug
Philadelphia, PA, US1 -
Cassandra Lynde
Senior Director, Marketing and Growth at Lug
Whitby, ON, CA21 -
Caitlin Vogel
Content Strategist at Lug
United States14 -
Nescie Mercado
Supply Chain Coordinator at Lug
Toronto, ON, CA2 -
Megan Silva
Merchandise and Brand Partnerships Manager at Lug
Florida, United States2 -
Kevin Soplet
Sales Coordinator and Manager at Lug
Toronto, ON, CA11 -
1
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