2019 -
2021 Associate Vice President - Product Management and Experience, Digital Health and Analytics @
2015 -
2019 Director, Digital Business and Marketing Strategy - Clinical, Wellness and Go365 (HumanaVitality) @
2013 -
2015 Digital Strategy Leader, Retail and Healthcare Services @
2010 -
2013 Digital Marketing Manager, Wellness @
2006 -
2010 Vice President Client Services @
2003 -
2005 Editor and Publications Management @ Tennessee Society of CPAs
2000 -
2003 Marketing @
Lori Dotson Education
Western Kentucky University 1995
-
2000
Lori Dotson Skills
SEO
Problem Solving
Digital Marketing
Digital Strategy
Integrated Marketing
Business Relationship Management
Social Media
Performance Measurement
Strategic Thinking
Agency Negotiations
Conversion Optimization
SEM
Digital Media
Mobile Marketing
Lead Generation
Change Leadership
Wellness
Healthcare Marketing
Agency Relations
B to B Marketing
Partner Relationship Management
Online Advertising
Marketing
PPC
Change Management
Management
Leadership
Product Management
Content Strategy
Marketing Strategy
Social Media Marketing
Strategy
Strategic Planning
Marketing Communications
Program Management
Business Development
CRM
Account Management
Microsoft Office
Project Management
Customer Service
Lori Dotson Summary
Lori Dotson, based in Detroit, MI, US, is currently a Vice President, Digital and Automation Business Strategy at Blue Cross Blue Shield of Michigan. Lori Dotson brings experience from previous roles at Humana. Lori Dotson holds a 1995 - 2000 Western Kentucky University. With a robust skill set that includes SEO, Problem Solving, Digital Marketing, Digital Strategy, Integrated Marketing and more. Lori Dotson has 2 emails and 2 mobile phone numbers on RocketReach.
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