Lori Dotson Email & Phone Number
Vice President, Digital and Automation Business Strategy @ Blue Cross Blue Shield of Michigan
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Lori Dotson Location
- Detroit, MI, US
Lori Dotson Work
- 2025 -now Vice President, Digital and Automation Business Strategy @
- 2021 -2025 Head of Digital, CenterWell Pharmacy and AVP Digital Product @
- 2019 -2021 Associate Vice President - Product Management and Experience, Digital Health and Analytics @
- 2015 -2019 Director, Digital Business and Marketing Strategy - Clinical, Wellness and Go365 (HumanaVitality) @
- 2013 -2015 Digital Strategy Leader, Retail and Healthcare Services @
- 2010 -2013 Digital Marketing Manager, Wellness @
- 2006 -2010 Vice President Client Services @
- 2003 -2005 Editor and Publications Management @ Tennessee Society of CPAs
- 2000 -2003 Marketing @
Lori Dotson Education
- Western Kentucky University 1995-2000
Lori Dotson Skills
- SEO
- Problem Solving
- Digital Marketing
- Digital Strategy
- Integrated Marketing
- Business Relationship Management
- Social Media
- Performance Measurement
- Strategic Thinking
- Agency Negotiations
- Conversion Optimization
- SEM
- Digital Media
- Mobile Marketing
- Lead Generation
- Change Leadership
- Wellness
- Healthcare Marketing
- Agency Relations
- B to B Marketing
- Partner Relationship Management
- Online Advertising
- Marketing
- PPC
- Change Management
- Management
- Leadership
- Product Management
- Content Strategy
- Marketing Strategy
- Social Media Marketing
- Strategy
- Strategic Planning
- Marketing Communications
- Program Management
- Business Development
- CRM
- Account Management
- Microsoft Office
- Project Management
- Customer Service
Lori Dotson Summary
- Lori Dotson, based in Detroit, MI, US, is currently a Vice President, Digital and Automation Business Strategy at Blue Cross Blue Shield of Michigan. Lori Dotson brings experience from previous roles at Humana. Lori Dotson holds a 1995 - 2000 Western Kentucky University. With a robust skill set that includes SEO, Problem Solving, Digital Marketing, Digital Strategy, Integrated Marketing and more. Lori Dotson has 2 emails and 1 mobile phone numbers on RocketReach.
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