Vice President, Corporate Marketing and Customer Experience @ (June 2019 - January 2025)
Director, Customer Experience and Member Engagement @ (April 2012 - June 2019)
Director, Customer Experience @ (August 2011 - April 2012)
Principal @ (March 2010 - August 2011)
Sr. Director, Customer Experience @ (June 2006 - July 2009)
Sr. Director, eCommerce @ (July 2005 - May 2006)
Sr. Director, Business Marketing @ (January 2002 - June 2005)
Director, Consumer Product Management @ (November 1999 - December 2001)
Various Sales, Marketing and Strategic Planning Roles @ (August 1995 - October 1999)
Account Representative @ (January 1990 - January 1993)
Supply Officer @ (January 1987 - January 1989)
Bob Crawford Education
Duke University - The Fuqua School of Business
MBA (Marketing)
University of North Carolina at Chapel Hill
Bachelor of Science - BS (Business Administration and Management, General)
Bob Crawford Skills
Customer Experience
Marketing
Leadership
Strategy
Business Process Improvement
Sales
Cross-functional Team Leadership
Strategic Partnerships
Customer Relationship Management (CRM)
Bob Crawford Summary
Bob Crawford, based in Detroit, MI, US, is currently a Vice President, Experience at Blue Cross Blue Shield of Michigan. Bob Crawford brings experience from previous roles at Blue Cross Blue Shield of Michigan, Asurion and Breakthrough Performance. Bob Crawford holds a MBA in Marketing @ Duke University - The Fuqua School of Business. With a robust skill set that includes Customer Experience, Marketing, Leadership, Strategy, Business Process Improvement and more. Bob Crawford has 2 emails and 2 mobile phone numbers on RocketReach.
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