Little Spoon Competitors

In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed organic baby food at retail—she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 25,000 stores nationwide and online with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!

Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family™ is the leading premium organic baby, toddler and kids food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com,

At Nurture Life, our mission is to deliver a healthier world through better nutrition for kids. As a parent-led kids’ food brand, we create nutritionally balanced meals and snacks designed to support every stage of childhood—from babies and toddlers to big kids. Our chef-crafted recipes are built to delight growing palates while meeting the high standards parents expect, with every meal thoughtfully designed by registered dietitians and child nutrition experts. We believe convenience shouldn’t come at the expense of nutrition. That’s why we focus on real ingredients, veggie-packed recipes and balanced nutrition to help families build healthy habits from the very beginning. What started as a direct-to-consumer meal service has grown into a broader mission to transform how families feed their kids. Today, Nurture Life offers ready-to-enjoy meals delivered directly to families’ doors as well as frozen meals and finger foods designed to bring healthier options to the kids’ frozen aisle. We’re proud to serve millions of meals to families across the United States and are working every day to make it easier for parents to raise healthy eaters.