Fellow, Advanced Leadership Initiative @ (January 2019 - December 2019)
Independent Marketing Consultant @ (March 2018 - December 2018)
Chief Marketing Officer @ (January 2015 - January 2017)
Chief Marketing Officer @ (January 2009 - January 2015)
SVP, Chief Merchandising Officer @ (January 2004 - January 2009)
SVP, General Manager, Gifts Business Unit @ (January 2002 - January 2004)
Vice President, Gifts and Celebrations @ (January 2000 - January 2002)
Chief Marketing Officer @ (January 1998 - January 2000)
SVP, Global Marketing @ (January 1997 - January 1998)
SVP, International Marketing @ (January 1995 - January 1997)
Vice President, Marketing Communications @ (January 1993 - January 1995)
Director of Marketing @ (January 1987 - January 1993)
Lisa MacPherson Education
Harvard University
Advanced Leadership Initiative
2019-2021
University at Buffalo
Master of Business Administration (M.B.A.)
Colgate University
Bachelor of Arts (B.A.) (Psychology)
Lisa MacPherson Skills
Marketing Strategy
Brand Management
Integrated Marketing
Public Policy
Customer Insight
P&L Management
Leadership
Advertising
Direct Marketing
Marketing Communications
Product Development
Brand Architecture
Marketing Research
Brand Experience
Customer Experience
Digital, Social, Mobile Marketing
Agency Relationship Management
Loyalty Marketing
CRM
Retail Marketing
Shopper Marketing
Merchandising
Collaborative Leadership
Talent Management
Team Building
Team Leadership
Digital Marketing
Digital Strategy
Management
Customer Relationship Management Crm
E Commerce
Social
Mobile Marketing
Mentoring
Branding
Marketing
Digital
Customer Relationship Management
Lisa MacPherson Summary
Lisa MacPherson, based in Washington, DC, US, is currently a Policy Director at Public Knowledge. Lisa MacPherson brings experience from previous roles at Public Knowledge and Harvard University. Lisa MacPherson holds a 2019 - 2021 Advanced Leadership Initiative @ Harvard University. With a robust skill set that includes Marketing Strategy, Brand Management, Integrated Marketing, Public Policy, Customer Insight and more. Lisa MacPherson has 2 emails and 1 mobile phone numbers on RocketReach.
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