2002 -
now SVP, General Manager, Gifts Business Unit @
2000 -
now Vice President, Gifts and Celebrations @
1998 -
now Chief Marketing Officer @
1997 -
now SVP, Global Marketing @
1995 -
now SVP, International Marketing @
1993 -
now Vice President, Marketing Communications @
1987 -
now Director of Marketing @
Lisa MacPherson Education
Harvard University
Advanced Leadership Initiative
2019
-
2021
University at Buffalo
Colgate University
Bachelor of Arts (B.A.) (Psychology)
Lisa MacPherson Skills
Marketing Strategy
Brand Management
Integrated Marketing
Public Policy
Customer Insight
P&L Management
Leadership
Advertising
Direct Marketing
Marketing Communications
Product Development
Brand Architecture
Marketing Research
Brand Experience
Customer Experience
Digital, Social, Mobile Marketing
Agency Relationship Management
Loyalty Marketing
CRM
Retail Marketing
Shopper Marketing
Merchandising
Collaborative Leadership
Talent Management
Team Building
Team Leadership
Digital Marketing
Digital Strategy
Management
Customer Relationship Management Crm
E Commerce
Social
Mobile Marketing
Mentoring
Branding
Marketing
Digital
Customer Relationship Management
Lisa MacPherson Summary
Lisa MacPherson, based in Washington, DC, US, is currently a Policy Director at Public Knowledge. Lisa MacPherson brings experience from previous roles at Public Knowledge and Harvard University. Lisa MacPherson holds a 2019 - 2021 Advanced Leadership Initiative @ Harvard University. With a robust skill set that includes Marketing Strategy, Brand Management, Integrated Marketing, Public Policy, Customer Insight and more. Lisa MacPherson has 3 emails and 1 mobile phone numbers on RocketReach.
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