Vice President, Product Management @ (October 2023 - February 2026)
Head of Ecommerce and Online Experience, American Girl @ (March 2022 - September 2023)
Head of Ecommerce and Online Experience, American Girl @ (May 2020 - April 2022)
Head of Product @ (March 2018 - May 2020)
Head of Digital Product Management @ (June 2016 - October 2017)
VP, Product Management and UX @ (March 2013 - June 2016)
VP, Product Management and Creative @ (August 2004 - March 2013)
Advisor and Investor @ (August 2004 - March 2013)
Editorial Manager @ (June 2002 - August 2004)
Web Editor and Site Manager @ (February 2001 - June 2002)
Copywriter @ eToys.com (September 1999 - January 2001)
Lisa Laubach Education
University of California, Berkeley
BA (Philosophy)
Lisa Laubach Skills
E-commerce
User Experience
Product Management
Web Project Management
Usability
User Interface Design
Web Design
Product Development
Creative Direction
Creative Development
Content Management
Content Strategy
Website Development
Information Architecture
Content Development
Strategic Planning
Email Marketing
Email Management
Email Design
Conversion Optimization
A/B testing
Multivariate Testing
Navigation
Mobile
Quality Assurance
Quantitative Research
Qualitative Research
Process Management
Process Improvement
Writing
Editing
Social
Project Planning
Mentoring
Team Building
Cross-functional Team Leadership
Web Strategy
Start-ups
Affiliate Marketing
Analytics
Omniture
Digital Media
Digital Marketing
Mobile Applications
Monetization
Digital Strategy
SEO
Mobile Devices
Team Management
Web Development
E Commerce
Start Ups
Photoshop
Blogging
Cross Functional Team Leadership
Copy Editing
Omni
Supplies
Channel
Web Marketing
Payments
Foresee
Canon
Community
JIRA
Agile Methodologies
Revisions
WINS
Lakeshore
Amazon
FMCG
Las Vegas
Informative
Google Analytics
Pets
Subscription
Travel
Data Conversion
iOS
Management
Revenue
Design
Massive
Key Performance Indicators
Parenthood
Integration
Metrics
Functional Requirements
Educational Toys
Source
Adobe
B2b
Responsive Web Design
Consumer
Cell
Publishing
Strategy
Healthy Lifestyle
Branding
Data Driven
Microsoft Office
Message Oriented Middleware
Testing
Customer Service
Silver
Project Management
Research
Stakeholders
Print
B2c
Notification
Sketching
Customer Feedback
STAR
Applications
Business Expansion
Competitive Assessment
Communication
Business Analysis
Synthesize
Editorial
Homepage
Social Networking
Zoom
Executive Team
Philosophy
Project
Flows
Launching
Front End Development
Comps
Media
LinkedIn
Websites
Responsibility
User Interface
Visual Design
Roadmap
Art
MVP
Wireframes
Teaching
Scope Management
Usability Testing
Reviews
Cart
Marketplace
Software
Medical Intuitive
Image Capture
Video
Award Winner
Reactivation
Facebook
Berkeley
Rate
Compelling
Rentals
Financial Transactions
Advocate
Marketing Strategy
Conversion Rate
Delivery
Paid Media
Schools
Coordinated
Prototype
Lisa Laubach Summary
Lisa Laubach, based in Los Angeles, CA, US, is currently a Vice President, Ecommerce and Product Management at Murad. Lisa Laubach brings experience from previous roles at Murad, Mattel, Inc. and The Farm Project. Lisa Laubach holds a BA in Philosophy @ University of California, Berkeley. With a robust skill set that includes E-commerce, User Experience, Product Management, Web Project Management, Usability and more. Lisa Laubach has 2 emails and 1 mobile phone numbers on RocketReach.
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