2017 -2018 Associate Director of Experience Optimization, Revenue and Digital Marketing Capabilities @
2015 -2016 Senior Manager, Acquisition and Retention, Customer Marketing @
2013 -2015 Senior Manager, Digital Marketing Optimization, Digital Products @
2011 -2013 Global Topic Specialist, Insurance Practice @
2010 -2011 Assistant Vice President, Marketing and Products @
2008 -2010 Management Associate, MBA Management and Leadership Rotational Program @
2001 -2008 Director of Internet Marketing, Corporate Internet @
1999 -1999 Asia Program Intern @
Lin Gordon Education
Barnard College
B.A. cum laude (East Asian Studies, Political Science)
NYU Stern School of Business
MBA (Marketing, Leadership and Change Management)
LaGuardia H.S. of Music & Art and Performing Arts
(Art)
Lin Gordon Skills
Online Advertising
Usability
Strategy
Product Development
Business Development
Competitive Analysis
Search Advertising
Banner Ads
Web Content Management
Online Lead Generation
Email Marketing
Web Analytics
Google Adwords
Google Analytics
Product Marketing
Life Insurance
Digital Marketing
Customer Segmentation Strategy
Customer Insight
Customer Experience
Lead Generation
Project Management
Training
HTML
Photoshop
Business Objects
Omniture
WebTrends Analytics
Experian Hitwise
SharePoint
Vignette CMS
Constant Contact
A/B testing
Agile Project Management
Direct Marketing
Integrated Marketing
Digital Strategy
SEM
Landing Page Optimization
Conversion Optimization
Analytics
Marketing Strategy
Customer Segmentation
Online Marketing
Reviews
Management
Digital Media
Research
Subscription Sales
Landing Page
Marketing
Public Speaking
Leadership
Subscriptions
Mindfulness Meditation
Lin Gordon Summary
Lin Gordon, based in New York, NY, US, is currently a VP of Acquisition, Growth Marketing at The Information. Lin Gordon brings experience from previous roles at MiQ, GroundTruth, Hearst Newspapers Digital | hearst.com/newspapers and E*TRADE Financial Corporation. Lin Gordon holds a B.A. cum laude in East Asian Studies, Political Science @ Barnard College. With a robust skill set that includes Online Advertising, Usability, Strategy, Product Development, Business Development and more. Lin Gordon has 2 emails and 1 mobile phone numbers on RocketReach.
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