Senior Director of Growth Marketing @ (November 2018 - October 2022)
Associate Director of Experience Optimization, Revenue and Digital Marketing Capabilities @ (January 2017 - June 2018)
Senior Manager, Acquisition and Retention, Customer Marketing @ (December 2015 - November 2016)
Senior Manager, Digital Marketing Optimization, Digital Products @ (July 2013 - December 2015)
Global Topic Specialist, Insurance Practice @ (August 2011 - April 2013)
Assistant Vice President, Marketing and Products @ (March 2010 - August 2011)
Management Associate, MBA Management and Leadership Rotational Program @ (April 2008 - March 2010)
Director of Internet Marketing, Corporate Internet @ (January 2001 - January 2008)
Asia Program Intern @ (January 1999 - January 1999)
Lin Gordon Education
NYU Stern School of Business
MBA
Barnard College
B.A. cum laude
LaGuardia H.S. of Music & Art and Performing Arts
Lin Gordon Skills
A/B testing
Agile Project Management
Analytics
Audience Development
Audience Segmentation
B2B Marketing Strategy
Banner Ads
Business Development
Competitive Analysis
Conversion Optimization
Customer Experience
Customer Insight
Customer Segmentation Strategy
Digital Marketing
Digital Media
Digital Strategy
Direct Marketing
Email Marketing
Email Strategy
Event Marketing
Google Adwords
Google Analytics
Growth Strategies
Integrated Marketing
Landing Page Optimization
Lead Generation
Leadership
Life Insurance
Management
Marketing
Marketing Strategy
Mindfulness Meditation
Multi-Channel Marketing
Omniture
Online Advertising
Online Lead Generation
Online Marketing
Paid Media Strategy
Product Development
Product Marketing
Project Management
SEM
Search Advertising
Strategic Thinking
Strategy
Subscription Sales
Subscriptions
Usability
Web Analytics
Web Content Management
WebTrends Analytics
Training
HTML
Photoshop
Business Objects
Experian Hitwise
SharePoint
Vignette CMS
Constant Contact
Customer Segmentation
Reviews
Research
Landing Page
Public Speaking
Lin Gordon Summary
Lin Gordon, based in New York, NY, US, is currently a VP of Acquisition, Growth Marketing at The Information. Lin Gordon brings experience from previous roles at MiQ, GroundTruth, Hearst Newspapers Digital | hearst.com/newspapers and E*TRADE Financial Corporation. Lin Gordon holds a MBA @ NYU Stern School of Business. With a robust skill set that includes A/B testing, Agile Project Management, Analytics, Audience Development, Audience Segmentation and more. Lin Gordon has 2 emails and 1 mobile phone numbers on RocketReach.
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