GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com
| Website | http://www.groundtruth.com |
| Revenue | $119 million |
| Employees | 382 (335 on RocketReach) |
| Founded | 2009 |
| Address | One World Trade Center, 60th Floor, New York, New York 10007, US |
| Industry | Advertising Services, Mobile Location Advertising, Location-Based Marketing, Performance-Based Advertising, Location Intelligence, Location-Based Advertising, Location Technology, Performance-Based Marketing |
| Keywords | Location Based Advertising, Consumer Behavior Data, Location Data, Retail Advertising, Foot Traffic, Mobile Advertising, Targeted Advertising Campaigns, Consumer Insights, Real World Data, Data Driven Marketing, Audience Targeting, Marketing Analytics, Geo Marketing, Offline Media, Advertising Technology, Omnichannel Marketing, Digital Out Of Home, Ad Tech Platform |
| Competitors | Apple, HERE Mobility, Platinum Equity, Foursquare, Placer.ai, Cuebiq, Blis, GroundMetrics, Inc, Geomentum, Verve Limited +36 more (view full list) |
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GroundTruth Questions
The GroundTruth annual revenue was $119 million in 2026.
Rosie O'Meara is the CEO of GroundTruth.
335 people are employed at GroundTruth.
GroundTruth is based in New York, New York.
Top GroundTruth Employees
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Rosie O'Meara
Chief Executive Officer at GroundTruth
New York, NY, US33 -
Gundeep Hora
President at GroundTruth
New York, NY, US23 -
Kate Scappaticci
Chief Operating Officer at GroundTruth
New York, NY, US23 -
Matthew Knight
Chief Technology Officer at GroundTruth
New York, NY, US35+ -
Whitney James
Managing Director at GroundTruth
New York, NY, US22 -
William McEachern
Managing Director Partnerships at GroundTruth
New York, NY, US23 -
Frank Piechota
Managing Director, Partnerships at GroundTruth
New York, NY, US35 -
Marc Flicker
Founder and Chief Executive Officer of Ground Truth LLC at GroundTruth
Colorado Springs, CO, US12 -
Chris Yamaoka
Chief Financial Officer at GroundTruth
United States25+ -
Crista Short
VP of Customer and Sales Operations at GroundTruth
New York, NY, US35
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