Naty (formerly Eco by Naty) is a Swedish pioneer in certified, plant-based hygiene care, founded in 1994 by a mother seeking safer alternatives for her baby. Today, Naty develops high-performance hygiene products for babies and women, combining biobased innovation, certified skin safety, and full transparency.
As a certified B Corp™, Naty meets verified standards for social and environmental performance, accountability, and governance. All products are developed with a skin-first approach and backed by independent third-party certifications, including OEKO-TEX®, FSC®, Dermatest®, Ecocert Cosmos Natural, and TÜV Austria.
Naty’s portfolio spans diapers / nappies, wipes, pads, tampons, and more, sold in over 30 markets worldwide. The brand has received multiple industry recognitions, including the Loved by Parents Award for product excellence and Most Pioneering Personal Care CEO 2025 (EU Business News).
Certified care. Built for trust. Since 1994
Green Sprouts has been women-owned since 1982, with a mission to provide safe, intentionally-designed goods that support families' health and inspire curiosity.
Green Sprouts’ guiding principles are our compass for making decisions on how to operate as individuals and as a company, and they are foundational to our organizational culture.
• Be Open and Curious – We encourage lifelong learning, while researching innovative ideas and solutions with a spirit of discovery.
• Act with Intention and Presence – We strive to exercise judgment and act mindfully, consciously, and with awareness so that our actions reflect our purpose and values; and by using imagination, proactive planning, and organization in manifesting our vision.
• Be Honest and Fair – We look for truthfulness and balance by being transparent in our daily business practices with our stakeholders.
• Foster Health and Happiness – We support radiant health for families through our philosophy and products with material choices, testing, standards, and protocols.
• Nourish Compassionate Relationships – We aim to be considerate, respectful, and collaborative in our relationships with our customers, our staff, and our business partners.
• Connect with the Natural World – We appreciate nature’s intelligence, beauty, nourishment, and support for life. We use nature’s resources and principles in our products and encourage families to get outdoors to enjoy and discover the natural world.
• Create Prosperity for All – By integrating these principles in a holistic way, we endeavor to bring positive influence and maximize the potential for each person, family, our community, and the world at large—creating a legacy.