LikeToBe.org Information

Founded by Antony Jinman after becoming the 12th Briton to ski to both the Geographic North Pole and solo to the South Pole. Antony's work has developed from linking expeditions with schools online, to then connecting university research and pivoting to all business and industry. After running a number of pilot projects to test whether teachers would be interested in following engineers and scientists online, Antony launched our Edtech company LiketoBe Ltd. We believe that the biggest barrier to young people’s aspirations, is the lack of knowledge and understanding of what career opportunities there are. Pupils, largely depend on parents or teachers for career inspiration, who may themselves lack business or industry experience. LiketoBe is a digital solution, that enables teachers and parents to quickly and efficiently, build networks of professional people and employers, helping young people find their aspirations and answer the question, "When I leave school, I'd like to be .." For this work, Antony has been awarded an Honorary Degree Doctor of Education from University of the West of England.