Light Human Hotels Information

About Light Human Hotels - The shape of things to come A hotel brand. A concept partner. We create, position and develop original hotel concepts that bring people, place, architecture, interiors, guest experience, operations and economic feasibility into one coherent proposition. Do you know where you are without looking out the window? Many hotels are beautiful, comfortable and well designed. But remove the view, the name and the address, and they could be in almost any city in the world. It is a feeling most travellers know: everything works, yet nothing tells you where you are. THE EIFFEL TOWER TEST On a project in Paris, an image showed an attractive hotel bar with the tip of the Eiffel Tower in the distance. When we asked for the tower to be removed, Paris disappeared with it. The interior could have been in any country. That made the issue clear: decoration is not enough. A Light Human Hotel must capture the soul of its city through architecture, interiors, art and programming. We do not copy and paste between Rio, São Paulo, Paris or Miami. If the postcard view disappears, the hotel must still reveal where it is. FROM TOURIST TO TRAVELLER This is the shift Julien Veyron described in “From Tourists to Travelers”. A tourist may simply recognise the postcard view. A traveller wants to understand the place, meet its people, share its rhythms and carry away an experience that exists nowhere else. For Light Human Hotels, a hotel should not separate its guests from the city. It should help them enter it. Light Human Hotels brings hotel concept, development and operations together for owners and investors. Light Human Brands connects international designers and brands with opportunities in Brazil.