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WTW (formerly Liazon) operates the industry-leading private benefits exchanges for businesses across the U.S. Distributed under the brand name Bright Choices® as well as several privately-labeled brands, Liazon exchanges are online benefits stores that allow employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and a host of other benefits from top national and regional providers. Liazon exchanges enable companies to achieve a benefits strategy that maximizes value for their benefits dollars and helps them attract and retain talent through high employee satisfaction and empowerment. Liazon was acquired by Towers Watson in 2013. Towers Watson is now WTW.

Website https://www.wtwco.com
Revenue $9.7 billion
Funding $31.8 million
Employees 258 (137 on RocketReach)
Founded 2007
Address 199 Scott Street, Buffalo, New York 14203, US
Phone (716) 803-6190
Technologies
Industry Insurance, Business Development, Private Benefits Exchange, Enterprise Software, Defined Contribution, Software, Employee Benefits, FinTech, Decision Support, Financial Services, Health Insurance Exchange, Voluntary Benefits, Group Benefits, Health Insurance
Web Rank 3 Million
Keywords Employee Benefits Platform, Benefits Administration, Health Insurance Exchange, Group Health Insurance, Employee Benefits Technology, Benefits Enrollment, Employee Wellness Programs, Benefits Communication, Workplace Benefits, Benefits Consulting, Hr Technology, Digital Benefits, Benefits Management Software, Employee Self Service Portal, Flexible Benefits, Personalized Benefits
Competitors ADP, TriNet, Paychex, Benefitfocus, Justworks, Gusto, BambooHR, Namely, brettapproved, Zenbership +27 more (view full list)
SIC SIC Code 637 Companies, SIC Code 63 Companies
NAICS NAICS Code 5251 Companies, NAICS Code 525 Companies, NAICS Code 52 Companies

Liazon Questions

The Liazon annual revenue was $9.7 billion in 2026.

Beth Raskin is the Director of Customer Operations of Liazon.

137 people are employed at Liazon.

Liazon is based in Buffalo, New York.

The NAICS codes for Liazon are [5251, 525, 52].

The SIC codes for Liazon are [637, 63].

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