Legacy Advisor Network Competitors

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is to help people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors.

Founded in 1998, Legacy.com is the global leader in online obituaries with over 44 million visitors a month and ranked as a Top 50 domain in the U.S. by Quantcast. Through the Legacy.com and Tributes.com brands, the company provides support and obituary-related services to more than 1,500 newspapers and 4,000 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. Legacy.com's partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service.

Trust & Will, founded in 2017, is a leading U.S. digital estate planning platform trusted by over one million users. It offers guided, attorney‑approved online wills, trusts, healthcare directives and state‑specific documents for simple, secure estate planning and legacy protection.