LeadsRx Information

Guided by an ethos of impartiality, consumer privacy, and quality data, LeadsRx provides marketing analytics SaaS software and services that help marketers increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend. LeadsRx Attribution™ is a multi-touch attribution platform that doesn't rely on third-party cookies to capture buyer paths-to-purchase. Real time analysis and seven different attribution models provide unique insights that help marketers optimize ad spend across channels. LeadsRx Attribution supports a broad range of marketing channels, including digital, podcast, OTT, radio, television, and more. LeadsRx Journey™ is a complete customer journey analytics platform with a built-in identity graph technology that unifies journey across devices, browsers, and apps. With analytics for average time to conversion, touchpoint paths, and detailed metrics by marketing program, marketers are able to reduce buying cycles and improve overall customer lifetime value. LeadsRx also offers LeadsRx Privacy Studio™, a framework that establishes a Data Clean Room (DCR) and puts IT teams in control of where and how collected data is stored. Corporate policy for privacy, user consent, and access become cornerstones of the system with IT squarely at the helm. In addition, LeadsRx provides support for additional cloud service platforms within the LeadsRx Privacy Studio™ architecture. This new support capability enables IT organizations greater flexibility in choosing a system to host DCRs that house marketing analytics data, further protecting sensitive consumer data. In addition to existing support for Amazon Web Services, LeadsRx has expanded support for the following cloud service platforms: Google Cloud, IBM Cloud, Microsoft Azure, Oracle Cloud, DigitalOcean, and Rackspace Cloud.