LEAD Information

We are a global venture firm dedicated to enhancing lives through sports and health tech. With a family of funds investing across all stages of venture and a cutting-edge advisory division, we have expanded on the traditional Venture Capital model. We are a leading collective of global investors, innovators, and athletes, joining forces to make meaningful progress, one idea at a time. Originally inspired by Adi Dassler and the entrepreneurial spirit he embodied, LEAD launched in Berlin in 2017. We were founded with the belief that greater investment in sports technology was on the horizon, so we built an academy to accelerate early-stage start-ups in the space. LEAD soon grew beyond an accelerator, becoming a collective of investors, advisors, and innovators who expanded their focus upon recognizing that the line between sports and health was blurring. Today, LEAD is a venture corporation with 70+ portfolio companies, $120 million in assets under management, and a strategic advisory arm supporting global organizations.