Layla Shea Email & Phone Number
Founder and Chief Insight Officer @ Upwords Inc
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Layla Shea Location
- Victoria, British Columbia, Canada
Layla Shea Work
- 2008 -now Founder and Chief Insight Officer @
- 2001 -2008 Director @
- 1999 -2001 Group Marketing Manager - Innovation @
- 1997 -1998 Product Manager @
Layla Shea Education
- Wilfrid Laurier University
Honours Business Administration (Marketing Major, Philosophy Minor (critical thinking))
1991-1995
Layla Shea Skills
- Customer Insight
- Focus Groups
- Strategy
- Marketing Strategy
- Marketing Research
- Qualitative Research
- Market Research
- Consumer Behaviour
- Online Research
- Advertising Research
- Marketing
- Brand Equity
- Consumer Insight
- Brand Development
- Ideation
- Ethnography
- Consumer Behavior
- Concept Generation
- Strategy Development
- Business Insights
- FMCG
- Brand Architecture
- Marketing Communications
- Copy Testing
- Research Design
- Online Moderation
- Competitive Intelligence
- Market Intelligence
- Competitive Analysis
- Segmentation
- Advertising
- Brand Management
- Business Strategy
- Positioning
- Shopper Marketing
- Analytics
- Integrated Marketing
- Strategic Planning
- Consumer Insights
- Qualitative Market Research
- Creative Development
- Consumer Package Goods
- Online Qualitative Research
- Product Development
- Leadership
- Analytique
- Fast Moving Consumer Goods Fmcg
- Management
- Social Media
- Fast Moving Consumer Goods
Layla Shea Summary
- Layla Shea, based in Victoria, British Columbia, Canada, is currently a Founder and Chief Insight Officer at Upwords Inc. Layla Shea brings experience from previous roles at Sklar Wilton & Associates Ltd, The Coca-Cola Company and SC Johnson. Layla Shea holds a 1991 - 1995 Honours Business Administration in Marketing Major, Philosophy Minor (critical thinking) @ Wilfrid Laurier University. With a robust skill set that includes Customer Insight, Focus Groups, Strategy, Marketing Strategy, Marketing Research and more. Layla Shea has 1 emails and 1 mobile phone numbers on RocketReach.
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