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Lay Lim Location
Selangor, Malaysia
Lay Lim Work
BSO AGM @ (January 2025 - Present)
BSO AGM @ (January 2025 - Present)
Product Development and Management Assistant General Manager • Digital @ (August 2022 - Present)
AGM Innovation Product Development and Management ( Marketing GTM Mobile) @ (June 2013 - August 2022)
Head of Business and Customer Management (GTM- ISD) @ (September 2009 - June 2013)
Head of Product Development and Product Management ( Marketing) @ (August 2006 - September 2009)
Head of Voice and Data ( Prepaid, Postpaid and VAS development) Mobile Division @ (September 1997 - August 2006)
Lay Lim Education
Coventry University
Business (Business Administration and Management, General)
1995-1997
Lay Lim Skills
3G
Billing Systems
Business Analysis
Business Development
Business Process Improvement
Business Strategy
Customer Analysis
Customer Experience
Customer Loyalty
Customer Relationship Management (CRM)
GSM
GTM process development
Go-to-Market Strategy
Managed Services
Management
Marketing Strategy
Mobile Communications
Mobile Devices
Mobile Technology
New Product Rollout
Pricing Strategy
Process Improvement
Product Development
Product Innovation
Product Management
Product Marketing
Product innovation
Project Management
Project Management Office (PMO)
Project Planning
Start-ups
Strategy
Team Management
Telecommunications
User Acceptance Testing
VAS
Vendor Management
Lay Lim Summary
Lay Lim, based in Selangor, Malaysia, is currently a BSO AGM at U Mobile. Lay Lim brings experience from previous roles at U Mobile. Lay Lim holds a 1995 - 1997 Business in Business Administration and Management, General @ Coventry University. With a robust skill set that includes 3G, Billing Systems, Business Analysis, Business Development, Business Process Improvement and more. Lay Lim has 1 emails on RocketReach.
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