Lih How Email & Phone Number

Chief Business Officer @ U Mobile

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Lih How Location

Malaysia

Lih How Work

Chief Business Officer @ (October 2025 - Present)
Commercial and Partnership, True Business @ (March 2023 - September 2025)
Chief Marketing Officer @ (April 2019 - February 2023)
Head of iTelco (Digital) @ (January 2016 - January 2019)
Head of Consumer Sales @ (January 2015 - January 2016)
Head of Product and Organisational Excellence @ (January 2013 - January 2015)
Head of Corporate Strategy and Program Director @ (January 2011 - January 2013)
Senior Manager, Strategy and Operations @ (January 2002 - January 2011)
Business Consultant @ e-Komoditi (A Partnership with Motorola) (January 2000 - January 2002)
Consultant @ B2B Commerce (A General Electric Joint Venture) (January 1999 - January 2000)
Project Leader @ Dagang Net Technologies Sdn Bhd (formerly known as EDI Malaysia) (January 1997 - January 1999)

Lih How Education

London Business School
Senior Executive Programme
INSEAD
Telenor Strategy Execution
IMD
Culture Transformation
Coventry University
BSc of Science (Honours) in Computer Science

Lih How Skills

Benchmarking Study – Competitor Strategy, Industry Best Practice Development
Business Development
Business Process Improvement
Business Strategy
Business Transformation
CRM
Change Management
Consulting
Corporate Strategy - KPIs, Scorecard
Corporate Strategy – Business/Operating Model Development
Corporate Strategy – Commercial/Partnership Development/Negotiation
Corporate Strategy – Strategic Evaluation/Assessment
Corporate Strategy – Visioning, Medium to Long Term Strategy Planning
Customer, Channel, Market Strategy - Channel Management, Distributor Management
Customer, Channel, Market Strategy - Customer Segmentation, GTM Strategy
Customer, Channel, Market Strategy - Key Account Management
Customer, Channel, Market Strategy - Trade Promotion Management
Customer, Channel, Market Strategy - Trading Terms Development
Leadership
Management
Management Consulting
Market Entry Strategy - Business Plan Development
Market Entry Strategy – Market Assessment, Pricing Strategy
Mergers & Acquisitions
Program Management
Project Management
Start-ups
Strategic Planning
Strategy
Telecommunications
Corporate Strategy Visioning
Industry Best Practice Development
Channel
Customer Segmentation
Corporate Strategy Business/Operating Model Development
Key Account Management
Benchmarking Study Competitor Strategy
Trade Promotion Management
Medium To Long Term Strategy Planning
Scorecard
Business Plan Development
Start Ups
Market Entry Strategy Market Assessment
Business Analysis
Channel Management
Trading Terms Development
Corporate Strategy Commercial/Partnership Development/Negotiation
Market Entry Strategy
Microsoft Office
Pricing Strategy
Market Strategy
Corporate Strategy
Customer
Kpis
Corporate Strategy Strategic Evaluation/Assessment
Mergers and Acquisitions
Gtm Strategy
Distributor Management

Lih How Summary

Lih How, based in Malaysia, is currently a Chief Business Officer at U Mobile. Lih How brings experience from previous roles at True Corporation, DTAC and Digi Telecommunications. Lih How holds a Senior Executive Programme @ London Business School. With a robust skill set that includes Benchmarking Study – Competitor Strategy, Industry Best Practice Development, Business Development, Business Process Improvement, Business Strategy, Business Transformation and more. Lih How has 2 emails and 1 mobile phone numbers on RocketReach.