Lih How Email & Phone Number
Chief Business Officer @ U Mobile
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Lih How Location
- Malaysia
Lih How Work
- 2025 -now Chief Business Officer @
- 2023 -2025 Commercial and Partnership, True Business @
- 2019 -2023 Chief Marketing Officer @
- 2016 -2019 Head of iTelco (Digital) @
- 2015 -2016 Head of Consumer Sales @
- 2013 -2015 Head of Product and Organisational Excellence @
- 2011 -2013 Head of Corporate Strategy and Program Director @
- 2002 -2011 Senior Manager, Strategy and Operations @
- 2000 -2002 Business Consultant @ e-Komoditi (A Partnership with Motorola)
- 1999 -2000 Consultant @ B2B Commerce (A General Electric Joint Venture)
- 1997 -1999 Project Leader @ Dagang Net Technologies Sdn Bhd (formerly known as EDI Malaysia)
Lih How Education
- London Business School
Senior Executive Programme
- INSEAD
Telenor Strategy Execution
- IMD
Culture Transformation
- Coventry University
BSc of Science (Honours) in Computer Science
Lih How Skills
- Strategy
- Business Strategy
- Strategic Planning
- Business Development
- Program Management
- Corporate Strategy – Visioning, Medium to Long Term Strategy Planning
- Corporate Strategy – Strategic Evaluation/Assessment
- Corporate Strategy – Business/Operating Model Development
- Corporate Strategy – Commercial/Partnership Development/Negotiation
- Corporate Strategy - KPIs, Scorecard
- Customer, Channel, Market Strategy - Customer Segmentation, GTM Strategy
- Customer, Channel, Market Strategy - Channel Management, Distributor Management
- Customer, Channel, Market Strategy - Trade Promotion Management
- Customer, Channel, Market Strategy - Trading Terms Development
- Customer, Channel, Market Strategy - Key Account Management
- Benchmarking Study – Competitor Strategy, Industry Best Practice Development
- Market Entry Strategy – Market Assessment, Pricing Strategy
- Market Entry Strategy - Business Plan Development
- Mergers & Acquisitions
- Business Transformation
- Leadership
- Management
- Management Consulting
- Telecommunications
- Start-ups
- CRM
- Change Management
- Project Management
- Consulting
- Business Process Improvement
- Corporate Strategy Visioning
- Industry Best Practice Development
- Channel
- Customer Segmentation
- Corporate Strategy Business/Operating Model Development
- Key Account Management
- Benchmarking Study Competitor Strategy
- Trade Promotion Management
- Medium To Long Term Strategy Planning
- Scorecard
- Business Plan Development
- Start Ups
- Market Entry Strategy Market Assessment
- Business Analysis
- Channel Management
- Trading Terms Development
- Corporate Strategy Commercial/Partnership Development/Negotiation
- Market Entry Strategy
- Microsoft Office
- Pricing Strategy
- Market Strategy
- Corporate Strategy
- Customer
- Kpis
- Corporate Strategy Strategic Evaluation/Assessment
- Mergers and Acquisitions
- Gtm Strategy
- Distributor Management
Lih How Summary
- Lih How, based in Malaysia, is currently a Chief Business Officer at U Mobile. Lih How brings experience from previous roles at True Corporation, DTAC and Digi Telecommunications. Lih How holds a Senior Executive Programme @ London Business School. With a robust skill set that includes Strategy, Business Strategy, Strategic Planning, Business Development, Program Management and more. Lih How has 2 emails on RocketReach.
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