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Lauren Location
Los Angeles, CA, US
Lauren Work
Vice President Creative Strategy and Insights @ (May 2024 - Present)
Head of Strategy @ (February 2023 - May 2024)
Strategy Director @ (March 2022 - February 2023)
Associate Director, Experiential Strategy @ (January 2021 - March 2022)
Senior Marketing Manager, Experiential @ (August 2019 - January 2021)
Director of Strategy, Creative @ (January 2019 - August 2019)
Senior Strategist @ (March 2018 - January 2019)
Senior Department Manager, Events @ (July 2017 - March 2018)
Department Manager, Events @ (July 2016 - July 2017)
Coordinator of Special Events @ Macy's (March 2014 - July 2016)
Merchant Assistant for Millennial Fashion @ Macy's (August 2013 - March 2014)
Executive Development Program member @ Macy's (July 2013 - August 2013)
Lauren Education
Pace University
Bachelor of Business Administration - BBA (Marketing)
2009-2013
Lauren Skills
Account Management
Advertising
Art Direction
Brand Awareness
Brand Development
Brand Marketing
Branded Content
Budget Management
Budgeting
Campaign Strategies
Cause Marketing
Client Expectations Management
Client Relations
Communication
Contract Negotiation
Creative Agency
Creative Briefs
Creative Pitching
Creative Problem Solving
Creative Writing
Customer Relationship Management (CRM)
Department Supervision
Design
Entertainment
Event Based Marketing
Event Management
Event Planning
Event Production
Experience Design
Experiential Events
Forecasting
Integrated Brand Marketing
Integrated Marketing
Logistics Management
Management
Marketing
Marketing Strategy
Nonprofit Organizations
Public Relations
Relationship Marketing
Return on Investment
Sales
Social Media
Sponsorship
Sponsorship Activation
Stage Management
Strategic Planning
Strategy
Team Management
Vendor Management
Lauren Summary
Lauren, based in Los Angeles, CA, US, is currently a Vice President Creative Strategy and Insights at Gradient Experience. Lauren brings experience from previous roles at Gradient Experience and Bustle Digital Group. Lauren holds a 2009 - 2013 Bachelor of Business Administration - BBA in Marketing @ Pace University. With a robust skill set that includes Account Management, Advertising, Art Direction, Brand Awareness, Brand Development and more. Lauren has 2 emails and 1 mobile phone numbers on RocketReach.
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