Head of Revenue Marketing @ (December 2024 - April 2026)
Director, Demand Generation @ (January 2023 - September 2024)
Associate Director, Revenue Marketing @ (November 2022 - January 2023)
Sr. Manager, Global Field and Account Based Marketing @ (November 2021 - November 2022)
Sr. Manager, Regional Marketing @ (September 2021 - November 2021)
Manager, Regional Marketing Americas @ (January 2019 - September 2021)
Senior Regional Marketing Manager, Team lead @ (January 2018 - December 2018)
Regional Marketing Manager @ (December 2016 - December 2017)
Membership Marketing Manager @ (June 2011 - December 2016)
Lifestyle Director @ Capital Consultant Management Corporation (June 2010 - May 2011)
Marketing Events and Activities Manager @ Sunday River Ski Resort, Newry (August 2008 - August 2009)
Marketing and Merchandising Coordinator @ Sunday River Ski Resort, Newry (November 2006 - August 2008)
Assistant Marketing Coordinator @ (June 2006 - October 2006)
Laura Smith Education
Bryant University
Bachelor of Science (B.S.) (Marketing)
2002-2006
Laura Smith Skills
Account Marketing
Account Penetration
Account Segmentation
Account based marking
Advertising
Analytical Skills
Attention to Detail
B2B Marketing
B2B Marketing Strategy
Brand Awareness
Brand Management
Budgeting
Build Strong Relationships
Business Planning
Business Reviews
Business-to-Business (B2B)
Campaign Development
Campaign Effectiveness
Campaign Execution
Channel Programs
Co-marketing
Coaching & Mentoring
Communication
Community Engagement
Creative Problem Solving
Customer Experience
Customer Relationship Management (CRM)
Cyber Risk Management
Cyber Security Risk
Cyber-security
Data Analysis
Data-driven Marketing
Deadline Oriented
Decision-Making
Demand Generation
Digital Channels
Digital Marketing Experience
Drive Results
Driving Results
Email Marketing
Enterprise Accounts
Event Management
Event Marketing
Event Marketing Strategy
Event Planning
Executive Visibility
Field Marketing
Global Cross-Functional Team Leadership
Growth Marketing
High Sense of Urgency
ICP
Integrated Marketing
Key Metrics
Lead Generation
Lead Qualification
Leadership
Management
Managing Large Budgets
Market Planning
Marketing
Marketing Analytics
Marketing Attribution
Marketing Communications
Marketing Effectiveness
Marketing Leadership
Marketing Management
Marketing Mix Modeling
Marketing Strategy
Mid-Market
Multi-channel Marketing
Nonprofits
Opportunity Analysis
Partner Relationship Management
Pipeline Generation
Pipeline Growth
Pipeline Management
Problem Solving
Project Management
ROI
ROI Management
Regional Marketing
Return on Marketing Investment (ROMI)
Sales Enablement
Salesforce Reporting
Social Media Marketing
Sponsorship
Stakeholder Management
Strategic Events
Strategic Leadership
Strategic Planning
Strategic Vision
Strategy
Targeted Messaging
Team Leadership
Team Performance
Technology Marketing
Vendor Management
Vertical Marketing
Virtual Events
Workload Prioritization
Direct Marketing
Newsletters
Social Networking
Facebook
Branding
Social Media
Microsoft Office
Public Relations
Venue
Profession
Consulting
Prospects
Payments
Vendors
Windows
Amenities
Community
Business Networking
Cost
Beverage
Students
Simultaneous Projects
Partnership Marketing
Mentoring
Merchandising
Serving
Temporary Placement
Legal
Travel
Perspectives
Revenue
Design
Science
Harley Davidson
Lifestyle
InDesign
Hiring
Theme
Direct Mail Pieces
Serena
LexisNexis
PowerPoint
Boston
Attorneys
VIP
Scuba Diving
Master Planned Communities
Execution
Results Oriented
Seasonal
Golf
Profit
Photoshop
Networking
Snowboarding
Trade Unions
Offering
Sage Act
Association Management
Cultivate
Supervision
Hotels
Corporate Gifts
Agreement
Budget Management
Microsoft Excel
Training
Enterprise Software
Order Fulfillment
Surveying
Research
Logo Design
Capital
Young Adult
Target Marketing
Loans
Board of Directors
Partnerships
Rivers
Campaigns
Written
CrossFit
Promoting
Handling Money
Tourism
Concepts
Staff Liaison
Demographics
Promotional
C
Coordination
Joining
Collage
Logistics
Vendor Relations
Media Relations
Skiing
Schedules
Negotiation
Active
National Level
Casino
HTML
Skydiving
Credit
Entertainment
CMS
Hiking
Ski
Project Planning
Marketing Professional
Contractual Agreements
Annual Meetings
Adventure
Destination
Bar
Computer Proficiency
Websites
Responsibility
Internal Audit
Manage Multiple
Legal Education
Banners
Weather
Phoenix
Well Rounded
Justice
Illustrator
Establish Priorities
Marketing Materials
Camping
Materials
Special Events
Psychology
Microsoft Word
Special Event
Resorts
Collateral
Rentals
Flyers
Platforms
Budgets
Television
Meetings
Aptify
Customer Base
Recruiting
Schools
Coordinated
Selling
Databases
Trade Shows
Laura Smith Summary
Laura Smith, based in Hudson, MA, US, is currently a Sr. Director, Revenue Marketing at Kentik. Laura Smith brings experience from previous roles at Nagomi Security, BitSight and VergeSense. Laura Smith holds a 2002 - 2006 Bachelor of Science (B.S.) in Marketing @ Bryant University. With a robust skill set that includes Account Marketing, Account Penetration, Account Segmentation, Account based marking, Advertising and more. Laura Smith has 2 emails and 1 mobile phone numbers on RocketReach.
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