Latchmill Information

Latchmill is an independent marketing and data analytics consultancy helping leaders in complex organisations get a clearer, more trusted view of marketing and digital performance. When different reports tell different stories, it’s hard to know what’s working and where to focus. We work across teams, agencies and platforms to establish what can be trusted, understand performance and help leaders make better investment decisions. Led by former in-house performance leaders, we bring hands-on technical expertise and experience working inside FTSE 100 and Fortune 500 organisations. We understand the commercial pressures and organisational realities our clients face because we’ve experienced them ourselves. We’re independent of technology vendors and media agencies. We work alongside the teams, agencies and systems already in place, bringing an objective view across platforms and customer journeys while helping teams build the confidence and capability to use data more effectively. We work particularly with Pharmaceutical & Life Sciences organisations and B2B manufacturers and distributors, where complex customer journeys, multiple platforms and fragmented reporting can make performance difficult to understand. Want a clearer view of what’s driving performance and where to focus next? Visit latchmill.com.