VP Global Strategy, Data, Measurement and Addressable @ FreeWheel
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Larry Allen Location
New York, NY, US
Larry Allen Work
2025 -now VP Global Strategy, Data, Measurement and Addressable @
2023 -now Secretary Board of Directors @
2023 -now Member Board of Directors @
2008 -now CEO and Founder @ Clearline Strategy
2020 -2025 VP and GM Data and Addressable Enablement @
2016 -2020 VP Ad Product Strategy @
2011 -2016 SVP, Business Development @
2011 -2013 Advisor @ Kikin, Inc.
2010 -2011 Chief Revenue Officer @ Kikin, Inc.
2009 -2011 Strategic Advisor @ Yieldex
2008 -2009 President @ Yieldex
2009 -2010 Board of Director @ Adtuitive
2007 -2008 SVP, Network Development, Platform-A @
2008 -2008 Consultant @
2006 -2007 SVP @
2002 -2005 VP and General Manager, Unicast @ Viewpoint Corporation
1996 -2002 VP, Product Development @
Larry Allen Education
PennWest Clarion
BSBA (Management)
1992-1994
Lebanon Valley College
Bachelor’s Degree (Music Performance, General)
1990-1992
Lower Dauphin High School
High School
1986-1990
Larry Allen Skills
Strategic Partnerships
Digital Media
Digital Marketing
Start-ups
Business Development
Strategy
Programmatic Media Buying
Online Advertising
Advertising
Digital Strategy
Product Marketing
Rich Media
Lead Generation
Product Development
Marketing
Ad Serving
Analytics
Online Marketing
Mobile Advertising
Mobile Marketing
SEM
Global Business Development
Web Analytics
Management
Mobile Devices
Leadership
CRM
Business Strategy
Behavioral Targeting
Media Planning
Video
Social Media
E-commerce
Entrepreneurship
Product Management
Integrated Marketing
Marketing Strategy
Brand Management
Business Planning
Business Intelligence
New Business Development
Return on Investment
Ad Networks
Content Development
Solution-oriented
Venture Capital
Innovativeness
E Commerce
Team Building
Solution Oriented
Sales
Start Ups
Sales Management
Customer Service
Larry Allen Summary
Larry Allen, based in New York, NY, US, is currently a VP Global Strategy, Data, Measurement and Addressable at FreeWheel. Larry Allen brings experience from previous roles at Go Addressable, Coalition for Innovative Media Measurement (CIMM), Clearline Strategy and Comcast Advertising. Larry Allen holds a 1992 - 1994 BSBA in Management @ PennWest Clarion. With a robust skill set that includes Strategic Partnerships, Digital Media, Digital Marketing, Start-ups, Business Development and more. Larry Allen has 5 emails and 2 mobile phone numbers on RocketReach.
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