Go Addressable Information

Go Addressable is a trade organization founded by AMC Global Media, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, and DISH Media to help maximize the scale, impact and value of TV as a marketing platform. Our mission is to further accelerate the advancement of addressable TV advertising and its use of deterministic identity in a way that is trusted, scalable and more effective for advertisers to incorporate into their advertising campaigns and for programmers looking to make their inventory addressable. In conjunction with our supporting members – Ampersand, Basis, DoubleVerify, Epsilon, Fox, Hearst Television, INVIDI Technologies, iSpot, Mastercard, OpenAP, Philo,TransUnion and Veeva-Crossix – we will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit goaddressable.com.