For us at Thule Group, everything is about making it easy to live an active life. Our motto, "Active Life, Simplified." captures the ambition of how we develop products so that those who buy them can live an active life a little easier, how we as employees want to live our own lives and what feel we want our customers to have when they do business with us.
We are global market leaders in a number of product categories, including roof racks, roof boxes and bike racks that you use on the car, camera bags as well as multisport- and bicycle trailers. We are also growing rapidly in product categories like sports and suitcases and jogging strollers. We are a global company. Thule Group's products are found in all corners of the world - in distant beaches of Australia, on Boston's streets, on bicycle routes high in the Andes and in the Alps ski resorts.
We are an international group of passionate employees who focus on developing safe, easy-to-use and stylish solutions for active families and outdoor enthusiasts. We help them bring what they care most about when they are living an active life.
We offer products for small items that you always carry with you, such as smartphone shells, as well as for heavier things you transport longer distances using the car, such as bike carrier. In short, we offer solutions to take care of everything you care about and need when living an active life.
Our products are sold in 140 markets. We are just over 2 200 people working for Thule Group at nine production facilities and more than 35 sales outlets worldwide. Net sales amounted to SEK 5.9 billion in 2017.
Thule Group's head office is located in Malmö, south Sweden.
Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company.
Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products.
We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work.
Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.
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