Established in 1997 Adventure Beyond is a family-run outdoor activity company based in the Cardigan Bay area of West Wales, with operations throughout the UK. It offers adventure activities including, Sea and River Kayaking, Coasteering, Canoeing, White Water Rafting, Climbing, Hill Walking, Surfing, SuP, Bushcraft, and a variety of team building exercises. Adventure Beyond provides expert guidance and instruction across the tourism, education, corporate and media production sectors. The company founder and Managing Director Jet Moore has been a member of the Adventure Activities Industry Advisory Committee (AAIAC) providing advice to the UK government on outdoor safety.